Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
ranked in the top 25 most desirable brands in both the UK and the USA, beating L Or al, Nike and Louis ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Disney 17,056 -1% 13 44 Nike 16,255 17% 4 45 Accenture ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
poll even citing non-sponsor Nike as the brand most associated with the Games. Dima concedes ...
Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out...December to 7 February, shows that Nike is dominating conversations on the internet, with 7 ... .49% of conversations, despite a reported 100m sponsorship deal to be the official Olympic sponsor. In January, Nike launched its "#Make it Count" campaign, which features a number of British, Nike-sponsored athletes ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Marshall Warren, excite fallen angel Leisure/Travel AKQA, Nike training club Fortune ...
Year in review: 2011 Money and morals
16 Dec 2011 | by Kate Magee
Sports and Currys are looted. Brands such as BlackBerry and Nike find themselves linked to the chaos ...
Apple, Sony and M&S 'most defining brands' of today
24 Aug 2011 | by Alex Brownsell
(14%), Heinz (13%) and Kellogg (7%). Nike (13%) beat Next (10%) into second place in the apparel ...
Marketing to children - Kids Brand Index 2011
10 Aug 2011 | by Cathy Bussey
Wills managed to balance having decent parental approval scores with high image scores. Although Nike scored higher than rival Adidas overall, Adidas was more popular than Nike among teenagers ...
Private View: Robert Campbell and Arnell Vaughan
04 Aug 2011
This week works from MTV, Levi's, Remember A Charity, Nike, moneysupermarket and comparethemarket.com....Creative Robert Campbell Founding partner, Beta Nike. I don t think this thing for Nike is great. Maybe it s because I remember the days when every Nike ad kicked ass. "Kick it". "Good versus evil". "McEnroe swears by them". Remember? So maybe the bar, for Nike ads, is set unfairly high ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
(Direct, Titanium Integrated, Promo Activation) 7 Nike Grand Prix (Film); 5 Golds (Cyber, Film ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
