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News Analysis: Nike's reputation in spotlight again
01 Apr 2005
Nike's StandupSpeakup campaign has brought accusations of opportunism and left it feeling 'sore...Nike's PR initiative to help tackle racism in football, StandupSpeakup, was backed by luminaries ... badly wrong. Perhaps that's the price you pay for hubris: after all, Nike takes its name from the Greek ... to assess its agenda when no one there wants to discuss StandupSpeakup with PRWeek. Nike UK and Ireland ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
