PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes
27 Jun 2011 | by Noelle McElhatton
the Film, Film Craft and Titanium and Integrated Lions awards ceremonies. Nike's 'Write the Future ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Disney 17,056 -1% 13 44 Nike 16,255 17% 4 45 Accenture ...
Domino's launches Facebook Check-In Deal
23 Jun 2011 | by Sarah Shearman
Cinemas and Nike. Domino's is also launching an online 'Stuffed Crust Quest' to promote the pizza ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
-though digital campaign, begun a year ago, has become a textbook case study for a modern brand launch. NIKE Nike's 'Write the future' TV ad, starring worldfamous footballers, arguably trumped official sponsor ... with projects such as the Nike GRID running competition, using London phone boxes to track participants ...
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
it was opening stores at the rate of 1600 a year. - Nike: 'How can we do a Nike?' became one of the industry ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
- Nike, Wieden Kennedy Amsterdam Find the strength - Victim Support, MWO There's method ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
for Nike+ was name-checked on several occasions as an example of how digital can engage with a big idea. Nike's collaboration with Apple's iPod created a digital tool for runners to measure their performance. It has also given Nike an online platform to speak to a key audience. James Temple, the executive ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
already have strong brand identities. Nike, Burger King, Marmite, Volkswagen and so on. People already ...
Helen Edwards on Branding: Whose brand is it anyway?
23 Jun 2010 | by Helen Edwards
. - Nike bought Converse for a reported $305m in 2003 and announced that the brand would expand ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
to focus on really integrating their campaigns.' Favourite brand: Innocent Favourite campaign: Nike 'Bottled Courage'. 'I'm not an athlete but Nike's advertising really makes you want to get into sport ... .' Favourite campaigns: Nike 'Community' and Nike+ JO TASKER 25, DIRECT MARKETING MANAGER, SAINSBURY ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
