Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
2008 P G 2007 Honda 2006 Adidas 2005 Sony PlayStation 2004 BMW 2003 Nike 2002 Swatch 2001 ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Disney 17,056 -1% 13 44 Nike 16,255 17% 4 45 Accenture ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
. - Co-branding: In 2006 Apple and Nike joined forces to create 'Nike+iPod', a kit comprising a chip (that slotted into compatible Nike trainers) and a transmitter (that fitted into your iPod). The chip ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
If a brand is in a low-interest sector, it can scarcely hope to follow Nike, BMW or Burberry ...
Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics and is far out...December to 7 February, shows that Nike is dominating conversations on the internet, with 7 ... .49% of conversations, despite a reported 100m sponsorship deal to be the official Olympic sponsor. In January, Nike launched its "#Make it Count" campaign, which features a number of British, Nike-sponsored athletes ...
Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks
08 Feb 2012
otherwise known as a Northumbrian accent. - If you were a brand, what would you be and why? Nike Golf ...
Olympic sponsors score low recognition
26 Jan 2012 | by Nick Batten
assume that the official sportswear sponsor is Nike but in fact it's Adidas." Other findings from ...
Romanian chocolate wins direct creatives' debate
29 Nov 2011 | by Daniel Farey-Jones
call to arms." But Steve Aldridge, whose choice of the Nike Chalkbot campaign finished second ...
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
04 Oct 2011 | by Matthew Chapman
,944 5% 24 26 SAP 14,542 12,756 14% 25 25 Nike 14,528 13 ...
Experimentation with digital outdoor is on the rise
30 Sep 2011 | by David Benady
, when Nike streamed live comments about England games to outdoor screens. The work seems to have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
