Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Disney 17,056 -1% 13 44 Nike 16,255 17% 4 45 Accenture ...
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Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company ... of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director ... , UMBRELLA SPORTS MARKETING MANAGEMENT (and ex-sports marketing manager at Puma and Nike) Under Armour ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
. - Co-branding: In 2006 Apple and Nike joined forces to create 'Nike+iPod', a kit comprising a chip (that slotted into compatible Nike trainers) and a transmitter (that fitted into your iPod). The chip ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
.11 23 Glenfiddich 61.61 24 Nike 61.40 25 Twinings 61 ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
3.7% Virgin 4.5% Coca Cola 3.4% Nike 4.0% Walmart 3 ... lag significantly behind Apple. Tesco, Virgin, Nike and the 2012 Olympics follow in the UK ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Marshall Warren, excite fallen angel Leisure/Travel AKQA, Nike training club Fortune ...
Campaign of the Year: John Lewis
15 Dec 2011
with the perfect antidote to a difficult World Cup campaign. Recent winners: Nike (2010); Comparethemarket ...
Asos marketing director Clare Dobbie departs
12 Dec 2011 | by Matthew Chapman
on brands including Nike at creative agency Simons Palmer, now part of TBWA. She left agency-side to become marketing communication director at Nike UK, overseeing the launch of Niketown before joining ...
Who'll be serving a turkey for Christmas?
01 Dec 2011
Spencer) - though, like Nike at successive Olympics, there was always the danger with this approach ...
Think BR: Boosting profits through an ethical supply chain
07 Oct 2011 | by Stuart Whitwell
conditions of factories connected to Gap and Nike? The past decade has attuned businesses ... of this is Nike s recent plan to eliminate hazardous chemicals from its supply chain following pressure from Greenpeace. Rival Adidas was slower to move and, as Greenpeace continued to pile on the pressure, Nike ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
