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The seven sins of content marketing

22 Feb 2012 | by David Benady

If a brand is in a low-interest sector, it can scarcely hope to follow Nike, BMW or Burberry ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Marshall Warren, excite fallen angel Leisure/Travel AKQA, Nike training club Fortune ...

Bmi ends sponsorship of England rugby team

18 Oct 2011 | by John Reynolds

for parts of the Twickenham stadium, where England plays its home matches. O2, Nike, Investec and Land Rover are among the other sponsors of the England rugby team. The sponsorship of shirt supplier Nike ...

Bubear pilots Virgin Atlantic on to a global stage

08 Sep 2011 | by John Tylee

. The newcomer was BSG, a brand consultancy headed by a couple of former Nike senior marketers. "It was very ...

Premier League marketers give their outlook on the coming season

12 Aug 2011 | by Alex Brownsell and Gemma Charles

-born Bundrant was hired by the club in 2007. He will be joined by Graham Bartlett, most recently Nike's UK ... partners on activation. Nike's work in the Far East on our 125th anniversary showed how successful we can ... working on promoting football there for several years. Nike and Aon are our two long-term principal ...

Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist

24 Jun 2011 | by Anne Cassidy

nominations, and Droga5 New York for Puma "after hours athlete". Nike "write the future" by Wieden ...

Top 10 TV and cinema Ads

15 Dec 2010 | by Staff

. Creative agency: Mother Creative team: Mother Director: Kim Gehrig, Academy Films 2. Nike write ... by the pace and entertainment value of this high-octane spot. Nike trounced its competitors as fans clambered ...

Brand backers await World Cup 2018 decision

02 Dec 2010 | by John Reynolds

Nike RunLondon, believes the bid s commercial partners from "key industry sectors" such as British ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

-though digital campaign, begun a year ago, has become a textbook case study for a modern brand launch. NIKE Nike's 'Write the future' TV ad, starring worldfamous footballers, arguably trumped official sponsor ... with projects such as the Nike GRID running competition, using London phone boxes to track participants ...

Pick & Turkey league (15 Oct 2010)

15 Oct 2010

Dangers of alcohol Nike World Cup 1 Coy! And AMV BBDO Creative ... campaign 1 Wieden Kennedy Portland Nike Tiger Woods apology 2 McCann ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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