01 Jun 2012
| by Nick Batten
Nike has announced plans to sell Umbro, the kit supplier to the England football team, deeming....
Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ...
and inspire consumers through the Nike brand. We also see significant potential in Jordan, Converse and Hurley ...
01 Jun 2012
| by Ben Hall
An interactive film for Nike has remained top of the chart for a second week despite being shared...the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...
were not included in the count.
1. Nike 'my time is now' by Wieden ...
6. Nike 'Mario Balotelli' by Agence Leg, France
5,390 shares this week
All time: 45 ...
25 May 2012
| by Ben Hall
An interactive film for Nike, where users can click on featured footballers for stats and social...times since it was published last Friday (18 May).
A second ad from Nike's 'My time is now' campaign ...
.
Both videos end with an interactive call to action, driving users to click through to more Nike content ...
.
1. Nike 'my time is now' by Wieden Kennedy London
585,286 shares this week
All time: 624 ...
24 May 2012
| by Sara Kimberley
At Fold7, Howard will oversee planning as well as revamp the agency's positioning. He will work across clients such as Carlsberg and Nike.
Howard, the former international planning director at Saatchi Saatchi, launched Johnny Fearless just over a year ago with Neil Hughston and Paul Domenet ...
24 May 2012
| by Kim Benjamin
Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company ...
of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director ...
, UMBRELLA SPORTS MARKETING MANAGEMENT (and ex-sports marketing manager at Puma and Nike)
Under Armour ...
23 May 2012
Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery
22 May 2012
| by Daniel Farey-Jones
Disney
17,056
-1%
13
44
Nike
16,255
17%
4
45
Accenture ...
21 May 2012
| by Maisie McCabe
According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm.
Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...
21 May 2012
| by Matthew Chapman
Nike is focusing on the new generation of football players in its 'My Time is Now' campaign, which..., alongside footballers including Andres Iniesta, Mesut Ozil, Gerard Pique and Javier Hernandez.
Nike ...
is the Nike Clash Collection of boots that are designed to stand out on the pitch through their vibrant ...
by digital, out-of-home and print activity.
The campaign coincides with Nike's 'The Chance' global talent ...
18 May 2012
| by Sarah Shearman
sport for Nike, reported in Marketing , about the need for brands to add value to smartphone devices ...