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Nike puts Umbro up for sale

Nike has announced plans to sell Umbro, the kit supplier to the England football team, deeming.... Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ... and inspire consumers through the Nike brand. We also see significant potential in Jordan, Converse and Hurley ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

An interactive film for Nike has remained top of the chart for a second week despite being shared...the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ... were not included in the count. 1. Nike 'my time is now' by Wieden ... 6. Nike 'Mario Balotelli' by Agence Leg, France 5,390 shares this week All time: 45 ...

Campaign Viral Chart: Nike interactive ad nets first place

An interactive film for Nike, where users can click on featured footballers for stats and social...times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . Both videos end with an interactive call to action, driving users to click through to more Nike content ... . 1. Nike 'my time is now' by Wieden Kennedy London 585,286 shares this week All time: 624 ...

Howard joins Fold7 as planning chief

At Fold7, Howard will oversee planning as well as revamp the agency's positioning. He will work across clients such as Carlsberg and Nike. Howard, the former international planning director at Saatchi Saatchi, launched Johnny Fearless just over a year ago with Neil Hughston and Paul Domenet ...

Brand builder: Under Armour

Having successfully taken on Nike and Reebok in the US, sports clothing and accessories company ... of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director ... , UMBRELLA SPORTS MARKETING MANAGEMENT (and ex-sports marketing manager at Puma and Nike) Under Armour ...

Nike 'my time is now' by Wieden & Kennedy London

Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery

Apple cements most valuable brand status as UK's giants slide

Disney 17,056 -1% 13 44 Nike 16,255 17% 4 45 Accenture ...

Champions League final peaks at 10.6 million on ITV1

According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...

Nike kick-starts global football campaign starring Ribery and Neymar

Nike is focusing on the new generation of football players in its 'My Time is Now' campaign, which..., alongside footballers including Andres Iniesta, Mesut Ozil, Gerard Pique and Javier Hernandez. Nike ... is the Nike Clash Collection of boots that are designed to stand out on the pitch through their vibrant ... by digital, out-of-home and print activity. The campaign coincides with Nike's 'The Chance' global talent ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

sport for Nike, reported in Marketing , about the need for brands to add value to smartphone devices ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.