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Nissan campaign

20 Mar 1997 | by WINSTON FLETCHER, chairman of Delaney F

Nissan is continuing its All Action Almera campaign this week, with an execution parodying...Nissan is continuing its All Action Almera campaign this week, with an execution parodying the cult 70s show The Sweeney. The ad, called Paint Job , was created by TBWA and features the two actors who impersonated The Professionals Bodie and Doyle in the first All Action Almera ad last ...

Nissan 'wheel' by TBWA\Toronto

04 Dec 2009

Mark Zibert has directed this offering from TBWA\Toronto promoting Nissan's latest "Best Part...The work demonstrates getting into a Nissan at the end of a typical working day as being the highlight. ...

Nissan poaches marketing chief

16 Nov 2005

Nissan has named Justin Alias, Renault UK's commercial operations manager, as its marketing..., 5 October). Wilcox was largely responsible for Nissan's 'Original drama' campaign, created by TBWA\ London. In 2004 Nissan sold about 90,000 new cars, giving it a 3.5% market share. ...

Brochure stresses Nissan branding

16 Oct 1998 | by KAREN YATES

Nissan Europe is introducing a new brand philosophy to consumers this month in its first branding...Nissan Europe is introducing a new brand philosophy to consumers this month in its first ... different European countries, stems from a recent overhaul of brand strategy by Nissan s regional headquarters in Amsterdam. The overhaul distilled Nissan s brand values into three words - total, quality ...

Nissan to push brand

04 Mar 1999 | by LISA CAMPBELL

Nissan is to shift marketing emphasis away from its individual vehicle in favour of its overall...Nissan is to shift marketing emphasis away from its individual vehicle in favour of its overall marque. The strategy is aimed at bringing Nissan into the same league as VW and Audi, according ... model, the press ads focus on Nissan s approach to design and safety. The press ads break ...

Nissan's Infiniti and beyond

08 Sep 2009 | by Alex Brownsell

LONDON - Japanese car manufacturer Nissan is to launch its long-awaited Infiniti luxury marque...the culmination of more than a year of speculation over whether Nissan would go ahead with the UK launch, given ... with the opening of the Reading dealership. The ads, by Nissan's incumbent agency TBWA, will alert consumers ... Everett. Although Nissan is serious about breaking Infiniti in the UK, and believes it will become ...

Nissan reshuffles marketing team

01 Apr 2004 | by Ben Bold

Nissan is restructuring its global management team in a bid to cope with the retirement of Jean...-president in charge of marketing at Nissan in North America. Wilhite will take responsibility for all global marketing activity and will oversee all Nissan's local marketing. The car manufacturer also plans ... follows recent changes to its UK management structure (Marketing, March 4) and is part of Nissan's global ...

Nissan overhauls management

04 Mar 2004 | by Ben Bold

Nissan Motors GB has reshuffled its senior staff, appointing a managing director with marketing...Bill Bosley, the former vice-president of aftersales for Nissan in North America, will oversee all ... to Nissan in Paris as vice-president of sales for Europe. The company has also promoted Andy Connell ... , October 16 2003). Last year Nissan launched the latest version of its Micra and sales of the car have ...

New campaign: Nissan Navara

17 Aug 2005

Nissan is to position its latest model, the Navara, as 'The Boss' of the pick-up market...and shopkeepers shutting up shop as it cruises into town. It ends with the strapline 'Nissan Navara. It gets ... August. The Navara also featured in Nissan's 20-second thriller-esque ads earlier this year, in which a ...

New campaign: Nissan Qashqai

11 Mar 2008

Nissan is launching a pan-European sequel to its 'skateboard' TV ad to promote its Qashqai model.

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