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Jeremy Lee: Agencies need to learn that stability breeds success

in the chiller for now. When John Parslow, Nissan's top UK marketer, said in last week's Campaign that he ...

Inside: Critical mass

it by the company it keeps, then CM, as it is referred to by staff, has some impressive credentials. Adidas, Nissan ... purchasing system - Nissan's Leaf. Not for Critical Mass the "puff and it's gone" creative fireworks ... . Critical Mass used the gesture-based interface to allow visitors to explore a virtual Nissan Pathfinder ...

Apple cements most valuable brand status as UK's giants slide

% 7 81 Nissan 9,853 -2% -35 82 Citi 9,760 -38% 4 83 ...

The Advocates - Parslow planning to electrify the UK car market

Nissan UK's marcoms chief admits his team faces an interesting challenge to convince sceptical car...John Parslow, the Nissan UK marketing chief, cannot afford to take his foot off the accelerator ... -so-small matter of establishing the Nissan Leaf, the first mass-market 100 per cent electric car, and convincing ... say that again. However, he has a good base to build on. Last year was a record one for Nissan ...

Adwatch (May 2) Top 20 recall: Florette

6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...

Nissan's soaring sales: the strategy behind the success

The Nissan brand has rarely taken centre stage, compared with its more illustrious competitors, but in the past few weeks it has been firmly in the spotlight. Nissan marketing director Steve McLennan on the marque's strategy Earlier this month, Nissan triumphantly revealed record UK sales, achieving its ...

Honda UK chief Martin Moll on boosting lacklustre sales

.6%, placing it behind Nissan, Toyota, Hyundai and Kia. Although this was partly caused by a gap between model ... . Unlike rival Japanese marque Nissan, Moll is also sceptical about playing upon any British 'credentials ... on Hyundai, Nissan and Toyota. Develop a personalised digital marketing strategy , without compromising ...

School Reports 2012: AKQA

of Scotland, EDF Energy, NatWest, Nissan, Arsenal and Virgin Money. AKQA's only loss was a place on the Sky ...

Editor's Comment: Face it - size still matters on Facebook

-media 'critical mass'. Nissan recently announced proudly that it had crossed the threshold to 500,000 'likes ...

Class of 2012

created award-winning work for John Smith's, Adidas and Nissan. Dave Henderson and Richard Denney, DLKW ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.