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Nissan pushes urban parking technology for Qashqai model

Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help...The pack, created by Tullo Marshall Warren, will contain a pair of sunglasses with mirrors, which allow the wearer to see behind them. Activity is designed to fit into Nissan s positioning ... . Nissan claims this is the first affordable family car to offer this technology. The direct mail ...

Nissan promotes Paul Willcox to top European marketing role

Japanese car company Nissan has promoted its UK managing director Paul Willcox to its top European...Willcox, currently managing director at Nissan Motor GB, will take up the position of senior vice president, sales and marketing for Nissan in Europe from 1 July. He replaces Simon Thomas, who is leaving the manufacturer after 20 years to "pursue a career outside Nissan". Willcox, who took up his current role ...

TMW delivers Nissan after-care CRM drive

TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email...The campaign breaks this month and will be targeted at Nissan's entire customer base ... manager at Nissan, said: "Our new commitment is a step change for Nissan as we aim to deliver the best ... conveys the tangible benefits of 'You + Nissan Care' to our customers. " Once on the website, drivers ...

Nissan turns to Indicia for data insight

Nissan has appointed direct and digital agency Indicia to provide data analytics and insight...Indicia will create software combining Nissan's data with key variables from its proprietary ... . Nissan aims to establish longer-lasting and more personalised relationships with customers ... Nissan's eCRM programme in 2009 , with a brief including building and managing a centralised database ...

Experian in first social media acquisition of 2011

Techlightenment has worked for clients including GlaxoSmithKline, Nissan and Direct Line. Its services cover strategy, advertising and constructing social media presences and applications. The company is expected to record revenues of approximately 5m in the year to 28 February 2011 and employs 40 ...

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

. Yes, Nissan, I am looking at you. Nissan s current campaign for their new Juke and Qashqai models ...

Publicis hires Tom Morton as chief strategist

in 2008, and has been responsible for working on brands including Sony PlayStation, Nissan and Adidas ...

Nissan seeks agency for UK direct account

Nissan is on the hunt for an agency to handle its direct marketing activity in the UK....been approached with a request for information. Nissan is understood to be using the process to assess the strength of its existing agency relationships. TMW currently handles the majority of Nissan's direct ... . Nissan has worked with TMW since 2005, and extended its relationship further in 2006 when the car ...

Direct marketing and sales promotion leagues 2010

%. Clients include: Nissan, Unilever, Sainsbury s The Marketing Store Worldwide Founded 1987. Managing ...

TMW boosts senior team with four appointments

Client Partner on Nissan, has re-joined the agency as an account director working on social ...

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