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The Advocates - Parslow planning to electrify the UK car market

17 May 2012

Nissan UK's marcoms chief admits his team faces an interesting challenge to convince sceptical car...John Parslow, the Nissan UK marketing chief, cannot afford to take his foot off the accelerator ... -so-small matter of establishing the Nissan Leaf, the first mass-market 100 per cent electric car, and convincing ... say that again. However, he has a good base to build on. Last year was a record one for Nissan ...

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

04 Apr 2012 | by Simon S Kershaw

are the occupants of the next nine places down the league table. The monopoly of Asian marques (Nissan, Mitsubishi ...

Nissan launches first short film

30 Mar 2012 | by Sara Kimberley

Nissan is launching its first short film, featuring Bollywood's hottest star Ranbir Kapoor....The five-minute film, set in India and created by AKQA, features two lovers who are torn apart, only to be reunited with the help of more than a dozen Nissans. The online film will launch today (30 March) on Facebook and YouTube, and in cinemas across India. The film is part of the car marque ...

Private View: Toby Talbot and Magnus Djaba

29 Mar 2012

With work from Dulux, Starbucks, Ikea, Guinness, PlayStation and Nissan...., guys. Nissan's Juke - rhymes with Puke - shows us exactly what it's made of by, oh so carefully ... . In the next spot, things and people from the world of adventure sports assemble the Nissan Juke . Again, I ...

Nissan Juke 'built to thrill' by TBWA\London

14 Mar 2012

TBWA has created a pan-European campaign for the Nissan Juke, communicating the brand's new...The 60-second TV spot tells the story of assembling the Nissan Juke in a world of adventure sports. It is set to a musical backdrop composed by The Horrors. ...

Global's Classic FM in £1m deal with Nissan

05 Mar 2012 | by Maisie McCabe

Nissan has signed a £1m partnership with Global Radio to sponsor John Suchet's morning show...in London in April and September. Nissan's Micra and Note models will be the headline sponsors of John ... . The Classic FM deal follows TV, radio, print and online marketing to support the launch of the Nissan Micra Dig-S in 2011. Grainne Arnold, advertising and media manager at Nissan, said: "Classic FM ...

Nissan 'singing sockets' by TBWA\Chiat\Day Los Angeles

12 Dec 2011

TBWA\Chiat\Day Los Angeles has created a spot for the Nissan Leaf as the brand celebrates its first

Which ads were most shared in 2011?

09 Dec 2011 | by Ben Hall

,892 1,073 1,070,049 shares 9. Nissan 'poneis ...

Appointment to View: Nissan spoofs the spoof

28 Nov 2011 | by Georgina Brazier

You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created

Nissan ups its 'urban' message for Qashqai model

18 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing..."stylish impact", features the Nissan Qashqai driving through a dense city while animated characters watch ... Mattucci, marketing communication general manager, Nissan Europe, said: "The crossover category is a key segment, and one on which Nissan has focused a great deal of attention, enabling the Qashqai to become a ...

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