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CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

04 Apr 2012 | by Simon S Kershaw

are the occupants of the next nine places down the league table. The monopoly of Asian marques (Nissan, Mitsubishi ...

Appointment to View: Nissan spoofs the spoof

28 Nov 2011 | by Georgina Brazier

You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created

Trading places: this week's people moves

09 Sep 2011 | by Sara Kimberley

Absolut, Adidas, Nissan and Pernod Ricard. (Campaign) Russell Hopson , the group managing director ...

Top creatives to judge Ocean's Art of Outdoor digital competition

22 Aug 2011 | by Lynsey Barber

, and Laurentino has produced award-winning campaigns for clients such as Nissan and Visa. They will be joined ...

Trading places: this week's people moves

24 Jun 2011 | by Ben Bold

refused to say whether he had another job to go to. ( Marketing ) Japanese car company Nissan has ... managing director at Nissan Motor GB, will take up the position of senior vice-president, sales and marketing for Nissan in Europe, from 1 July. He replaces Simon Thomas , who is leaving the manufacturer ...

Fetch poaches Publicis' Lelait for key mobile role

13 Jun 2011 | by Staff

Guillaume has previously worked with clients including Nissan, Nestl and Puma as well as serving as the mobile lead in London for the VivaKi network, which includes agencies Digitas and Razorfish. He will be responsible for key accounts at the full-service mobile agency, which counts Hotels.com, Paddypower, Sony ...

BRIC Report: Top 10 newspaper advertisers

06 Jun 2011 | by Staff

.4 Nissan 415.6 Red Star Group 401.7 General Motors 386.1 Volkswagen ...

TMW delivers Nissan after-care CRM drive

14 Apr 2011 | by Ed Owen

TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email...The campaign breaks this month and will be targeted at Nissan's entire customer base ... manager at Nissan, said: "Our new commitment is a step change for Nissan as we aim to deliver the best ... conveys the tangible benefits of 'You + Nissan Care' to our customers. " Once on the website, drivers ...

Nissan turns to Indicia for data insight

30 Mar 2011 | by Daniel Farey-Jones

Nissan has appointed direct and digital agency Indicia to provide data analytics and insight...Indicia will create software combining Nissan's data with key variables from its proprietary ... . Nissan aims to establish longer-lasting and more personalised relationships with customers ... Nissan's eCRM programme in 2009 , with a brief including building and managing a centralised database ...

Annas: recognition for BA and BBH

14 Mar 2011 | by Ed Owen

execution for the 'Big Sale' campaign as well as "no" for Nissan Leaf by TBWA, "mousetrap" for Barclays ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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