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Jeremy Lee: Agencies need to learn that stability breeds success

in the chiller for now. When John Parslow, Nissan's top UK marketer, said in last week's Campaign that he ...

Inside: Critical mass

it by the company it keeps, then CM, as it is referred to by staff, has some impressive credentials. Adidas, Nissan ... purchasing system - Nissan's Leaf. Not for Critical Mass the "puff and it's gone" creative fireworks ... . Critical Mass used the gesture-based interface to allow visitors to explore a virtual Nissan Pathfinder ...

Zone hires TBWA's Reng as technology director

." During his 15 years in the industry, Reng has worked for clients including Nissan, PlayStation ... Insurance and the IAB Creative Showcase for the Nissan 'Zen to Z' campaign. Follow Matthew Chapman ...

The Advocates - Parslow planning to electrify the UK car market

Nissan UK's marcoms chief admits his team faces an interesting challenge to convince sceptical car...John Parslow, the Nissan UK marketing chief, cannot afford to take his foot off the accelerator ... -so-small matter of establishing the Nissan Leaf, the first mass-market 100 per cent electric car, and convincing ... say that again. However, he has a good base to build on. Last year was a record one for Nissan ...

School Reports 2012: AKQA

of Scotland, EDF Energy, NatWest, Nissan, Arsenal and Virgin Money. AKQA's only loss was a place on the Sky ...

Nissan launches first short film

Nissan is launching its first short film, featuring Bollywood's hottest star Ranbir Kapoor....The five-minute film, set in India and created by AKQA, features two lovers who are torn apart, only to be reunited with the help of more than a dozen Nissans. The online film will launch today (30 March) on Facebook and YouTube, and in cinemas across India. The film is part of the car marque ...

TMW founder joins Indicia as non-exec director

Warren will work exclusively with the Bristol-based agency to help it continue its double-digit growth as well as promote its full-service proposition and help identify and integrate potential acquisitions. Indicia's clients include Shop Direct, Tourism Ireland, Heineken, Nissan and Asos. Warren ...

Class of 2012

created award-winning work for John Smith's, Adidas and Nissan. Dave Henderson and Richard Denney, DLKW ...

Omnicom's 180 promotes Michael Allen to chief executive

Nissan in 1999, introducing "Impossible is Nothing" for adidas in 2004, helping Ray-Ban persuade ...

Suzuki appoints the7stars to £6m media account

registrations during 2010. In comparison, fellow Japanese brand Nissan grew its share of the new car market ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.