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Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

% 7 81 Nissan 9,853 -2% -35 82 Citi 9,760 -38% 4 83 ...

Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...

Nissan's soaring sales: the strategy behind the success

19 Apr 2012 | by Alex Brownsell

The Nissan brand has rarely taken centre stage, compared with its more illustrious competitors, but in the past few weeks it has been firmly in the spotlight. Nissan marketing director Steve McLennan on the marque's strategy Earlier this month, Nissan triumphantly revealed record UK sales, achieving its ...

Honda UK chief Martin Moll on boosting lacklustre sales

05 Apr 2012 | by Alex Brownsell

.6%, placing it behind Nissan, Toyota, Hyundai and Kia. Although this was partly caused by a gap between model ... . Unlike rival Japanese marque Nissan, Moll is also sceptical about playing upon any British 'credentials ... on Hyundai, Nissan and Toyota. Develop a personalised digital marketing strategy , without compromising ...

Editor's Comment: Face it - size still matters on Facebook

29 Mar 2012 | by Noelle McElhatton

-media 'critical mass'. Nissan recently announced proudly that it had crossed the threshold to 500,000 'likes ...

Nissan switches ad focus to ‘innovation’

13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Nissan is moving away from its urban-themed ad campaigns with a fresh pan-European marketing...The car marque is introducing the strap-line "Nissan. Innovation that excites", which will debut ... product-led strategy to a more brand-led approach. Nissan's advertising section manager for marketing, Timoth e Gazeau, told Marketing that Nissan had previously targeted an audience of male first-time buyers ...

Muji

15 Feb 2012

are Earthquake Emergency Packs (an essential in its domestic market), a Muji car (with Nissan) and a Muji house ...

Experiential Agency of the Year: TRO

13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

A clutch of new clients, including GSK, Berocca, Nissan and Bupa, allied to impressive turnover...than 16% of turnover. TRO's year started on a high when Nissan switched its experiential and dealer ... Earley, Nissan events and experiential manager, says TRO has 'embraced the Nissan brand, understanding ...

Nissan ups its 'urban' message for Qashqai model

18 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing..."stylish impact", features the Nissan Qashqai driving through a dense city while animated characters watch ... Mattucci, marketing communication general manager, Nissan Europe, said: "The crossover category is a key segment, and one on which Nissan has focused a great deal of attention, enabling the Qashqai to become a ...

Levi's bids to engage music fans with store gigs

12 Oct 2011 | by Sarah Shearman

-up follows a live music event Spotify hosted with Nissan earlier this year, where it streamed a live music ...

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