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Apple cements most valuable brand status as UK's giants slide

% 7 81 Nissan 9,853 -2% -35 82 Citi 9,760 -38% 4 83 ...

Nissan's soaring sales: the strategy behind the success

The Nissan brand has rarely taken centre stage, compared with its more illustrious competitors, but in the past few weeks it has been firmly in the spotlight. Nissan marketing director Steve McLennan on the marque's strategy Earlier this month, Nissan triumphantly revealed record UK sales, achieving its ...

School Reports 2011: Tullo Marshall Warren

to retaining business, and ended the year with no losses. However, Nissan, one of TMW's biggest accounts, did ... and a pan-European digital campaign for Nissan Infiniti promoting the new "M" model. TMW has for a ...

Brands capitalise on England defeat

Car brands Kia and Nissan have both run ads in national newspapers today (Monday), paying tongue...as official partners with the FIFA 2010 World Cup." Nissan meanwhile has run an ad in The Sun showcasing its Nissan GT-R brand. The ad, created by TBWA, runs with the headline "One match the Germans didn ...

Specsavers 'big noise' by Specsavers Creative

that the driver is in fact a sweet old lady driving a Nissan Micra. ...

And in the real world... Innocent, radio reforms, British Airways, Nissan and more

Nissan is set to receive a 200 million bailout from the European Investment Bank to help save its ...

PlayStation 'racing drivers' transfer from living room to track

LONDON - Sony Computer Entertainment Europe and Nissan have teamed up to give PlayStation gamers...in the Dubai 24-hour endurance race in January as part of the Nissan PlayStation team. Shaina Galvin, Stream ... /UKTV." The series, which will run for five weeks at 7pm on Saturday evening, was developed by Nissan to promote its ...

Peugeot/Citroën to pool £350m Euro media

the process. OMD's recent capture of the consolidated pan-European Renault/Nissan business could complicate ...

Royal Mail launches first commercial 'Matter' box initiative

, containing products from brands including Nintendo, Nissan and Sony Bravia. Through pure word of mouth from ...

OMD takes Renault/Nissan media account

LONDON - OMD has captured the £650 million Renault/Nissan media planning and buying business across...The Omnicom-owned network, the incumbent on the Nissan business in the region, triumphed after a final head to head pitch against Carat, which handles media duties for Renault. Renault/Nissan, which ... Nissan. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.