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Apple cements most valuable brand status as UK's giants slide

% 7 81 Nissan 9,853 -2% -35 82 Citi 9,760 -38% 4 83 ...

Trading places: this week's people moves

refused to say whether he had another job to go to. ( Marketing ) Japanese car company Nissan has ... managing director at Nissan Motor GB, will take up the position of senior vice-president, sales and marketing for Nissan in Europe, from 1 July. He replaces Simon Thomas , who is leaving the manufacturer ...

O2 Media appoints AOL's Monica Maltby as head of client solutions

to advertisers. Brands that have promoted their smartphone apps through O2 Media include The Guardian, Nissan ...

Yahoo! and Nissan team up to highlight 'simplicity' campaign

LONDON - Nissan has teamed up with Yahoo! to launch a six-month pan-European mobile and online...to link the simplicity of Nissan's city-car range with the ease-of-use of Yahoo!'s communications tools ... . Nissan's range of small cars being promoted under the Simplicity banner include the Micra, Note and Pixo. Nissan and Yahoo! have already collaborated on a campaign. In February, the firms launched an initiative ...

Carat wins Vodafone's £55m UK media account from OMD

with Omnicom's OMD network. In November, OMD won the 650m Renault/Nissan European media account, one ...

Getting to grips with the premium concept

becomes. Nissan s premium brand Infiniti for example talks about emotions and invigorating the senses ...

Nissan uses mobile gaming for Rogue campaign

LONDON - Car manufacturer Nissan has unveiled a US mobile marketing campaign to support the launch...collected is sent back to Nissan for analysis. Robert Brown, Nissan s interactive marketing manager in North American, said: While the mobile medium is a perfect fit for the Nissan Rogue brand, we knew ... the mobile marketing space via simple text campaign, it s always great when a client like Nissan comes along ...

Coca-Cola leads Interbrand league of global brands

98 Nissan 3,072 -1% Japan 99 Polo RL 3,046 NEW US 100 Hertz 3,026 NEW US ...

Yahoo! signs top advertisers to go mobile

The company has already signed up blue chip advertisers Nissan, PepsiCo and Singapore Airlines for the scheme, the ads will run as banners across the top of Yahoo! s mobile home page, which users can click through and call directly for information. Steve Boom, senior vice president for mobile and broadband ...

International Business Media: The power of content

. It feels a bit generic, though." Campaign score: 6/10 NISSAN/FOX Responding to Nissan's need for a ... , a specialist US Hispanic marketing agency, launched The Nissan Rematch in the spring of 2006 ... to Nissan depends on how well the concept is extended off-air." Campaign score: 6/10 TOYOTA ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.