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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

relationship with Nokia, intended to boost the pair's share of the smartphone market and, more recently, a $300 ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon continued to develop ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

The luxury mobile handset brand is being sold by its parent company, Nokia..... Launched in 1998, it is a UK-based subsidiary of handset manufacturer Nokia. Its phones are made by hand ... . However, it has been increasingly criticised for using outdated technology; it runs on Nokia's Symbian ... smartphone, the Constellation, only last year. Last month, Nokia revealed that talks to sell its Vertu ...

Diary: Christie gets a facial

17 May 2012

It was taken shortly after his agency, Wieden Kennedy, split with Nokia last year. Diary is only joking, of course. It merely shows Christie demonstrating how the new W K Nike Free Face app works. To use it, you twist and distort your face via a webcam to virtually control the shape of the sole of a ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

marketing director for Nokia in the UK and Asia region. He was the first marketing director ...

Helen Edwards: How Samsung trumped Nokia

09 May 2012 | by Helen Edwards, PPA, Business columnist of the year

One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset ... Nokia seemed to sleepwalk its way to demotion, how its 14-year reign at the top descended into a ... be vastly different. Where Nokia resisted investment in smartphones, deeming them beyond the reach ...

Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'

09 May 2012 | by Will Harris

marketing director for Nokia in the UK and Asia region. He was the first marketing director ...

The Social Monitor: Mobile hands social power to its users

09 May 2012 | by Marketing, with Yomego

have been much more embracing of social channels. Nokia uses Facebook, YouTube, Twitter and Foursquare to engage with a global audience. Craig Hepburn, Nokia global director, social media , says the channel ... back.' Nokia's Lumia 800 had the highest satisfaction rating of any brand, but its reach pulled its ...

Revolution: Social Media - ROI: Like it or lump it

04 May 2012 | by Kim Benjamin

with brands such as Nokia, Vodafone and L'Oreal, says the most important metrics for measuring social media ... types' of post: photos, videos and links. Nokia has worked with the agency to gain insight into its ... . Thomas Messett, global editor-in-chief of mobile at Nokia, says by better understanding where its ...

Samsung tipped to unveil London 2012 Olympic phone

03 May 2012 | by Matthew Chapman

. Samsung is now the largest vendor of mobile handsets after overtaking Nokia in the first quarter of 2012 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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