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Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

marketing director for Nokia in the UK and Asia region. He was the first marketing director ...

Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

Samsung overtakes Nokia to become world's top handset seller

27 Apr 2012 | by Matthew Chapman

Samsung has overtaken Nokia to become the world's largest handset seller, ending the Finnish giant...The news will come as a blow to Nokia, which has failed to keep pace with Apple and Samsung ... shipped by Nokia, according to Strategy Analytics. In total, global handset shipments increased 3% year ... director at Strategy Analytics, said: "Nokia's global handset shipments declined a huge 24% annually to 82 ...

School Reports 2012: Wieden & Kennedy

02 Apr 2012 | by Staff

(Nokia) Number of staff 125 (-37% Nokia and W K, the brand's global agency of record since 2007, split in August. The move followed Nokia's appointment of the roster agencies Inferno ... parted company with Nokia, our largest client. This was traumatic but liberating. We are now smaller ...

School Reports 2012: M&C Saatchi

02 Apr 2012 | by Staff

the sauce is. The new-business effort was solid - highlights included Garmin, Nokia Vertu, a place ...

School Reports 2012: R/GA London

02 Apr 2012 | by Staff

on the back of innovative work for key clients such as Nike, Nokia and O2, as well as the capture of several ...

School Reports 2012: Wunderman

02 Apr 2012 | by Staff

Nokia game and a global animated ad campaign for Land Rover. With the house now in order, 2012 puts ...

Android tablet sales advance on Apple

27 Jan 2012 | by Matthew Chapman

that Nokia, which has partnered Microsoft to bring out a range of Windows-based smartphones , is preparing ...

Google ranked top brand and Dove enters top 20

18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table....is Unilever-owned Dove, replacing Nokia, which had a difficult 2011 as its mobile phones were hit ... three brands to have dropped places in the top 20, apart from Nokia. YouGov said the brands ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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