Marketing Guru on... the desire to 'go viral'
17 Feb 2012 | by Will Harris
marketing director for Nokia in the UK and Asia region. He was the first marketing director ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous Grouse (The Edrington Group ...
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
Week ) Microsoft has appointed Mandeep Mason , sales director at Nokia-owned Navteq, as director ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table....is Unilever-owned Dove, replacing Nokia, which had a difficult 2011 as its mobile phones were hit ... three brands to have dropped places in the top 20, apart from Nokia. YouGov said the brands ...
Year in review: 2011 Money and morals
16 Dec 2011 | by Kate Magee
an Olympics press office in 2012. - Nokia hires a consortium of Next Fifteen agencies to handle its global ...
Marketing to children - Kids Brand Index 2011
10 Aug 2011 | by Cathy Bussey
ahead of Orange, Nokia and Sony Ericsson. Maltesers was the top chocolate brand. Lego and Monopoly ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
, Nokia Global Marketing Creation My Best Session - Diageo's chief marketing officer, Andy Fennell ... three or four years. As Nokia is a global brand in emerging markets, too, I was interested to see how ... with contestants competing in trivia challenges and football-skills contests to win a cash prize. At Nokia we ...
Lloyds TSB and Visa to push cashless payments for Olympics
18 May 2011 | by Ed Owen
to travel. Nokia is already preparing to use NFC to roll-out rich media campaigns. ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
, Privilege, Green Flag and Partnerships businesses. 85: STEVEN OVERMAN - NOKIA Nokia promoted Overman ... to the same role at Nokia's South East Asia and Pacific division, remains a key figure on the marketing circuit. Both have their work cut out to improve Nokia's stock. A new global partnership with Microsoft ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
statement confirmed a list of brands gearing-up for contactless payments, including Nokia, MasterCard, BT ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
