Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ...
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Nokia in Hollyoaks placement deal
31 May 2012 | by Maisie McCabe
Nokia has signed a product placement deal for its Lumia smartphones to appear in the Channel 4 soap...As part of the deal, Hollyoaks characters will use the Lumia 800 and 710 phones and Monster's Purity HD headphones, while Nokia ads will appear at the village bus stop from July. Lumia will also ... and Channel 4. John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...
Revolution: Social Media - ROI: Like it or lump it
04 May 2012 | by Kim Benjamin
with brands such as Nokia, Vodafone and L'Oreal, says the most important metrics for measuring social media ... types' of post: photos, videos and links. Nokia has worked with the agency to gain insight into its ... . Thomas Messett, global editor-in-chief of mobile at Nokia, says by better understanding where its ...
Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:
02 May 2012
NO - Alison Brolls, Global head of marketing and planning, Nokia Personal endorsements by the right people can be an effective and legitimate marketing tactic, but what are 'day in the life of' tweets and what is paid-for endorsement? Should it be spelled out? Brands don't set out to deceive ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous Grouse (The Edrington Group ...
City of London Gateway site goes live
23 Apr 2012 | by Nick Batten
, Coca-Cola and Nokia. Grant Branfoot, sales director for Outdoor Plus, said: "With two major digital ...
LoveFilm founder launches digital outdoor network for businesses
18 Apr 2012 | by Nick Batten
. and Nokia. In London, ECNlive is situated within landmark buildings such as, Tower 42, CityPoint ...
My Media Week: Timothy Webb
28 Mar 2012 | by Mike Fletcher
and Nokia provide very useful insight into the Brazilian market and equally into how Brazilian consumers ...
Campaign Viral Chart: Sex, sex and sex in top three positions
02 Mar 2012 | by Ben Hall
4. Nokia 'the next breakthrough in photography' by Design Studio 8,506 shares this week All ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
page in the past two weeks, along with British Airways, Nokia, Marks Spencer and Disney . Greater ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
