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Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous Grouse (The Edrington Group ...

EBay targets mobile commerce expansion with Three.co.uk tie-up

27 Feb 2012 | by George Nimeh

Amid a raft of mobile device launches on the first day of the 2012 Mobile World Congress by HTC, Nokia, Samsung, Sony and Nokia, eBay is focusing on how to enable commerce on them. In 2011, eBay mobile commerce generated $5bn ( 3.2bn) in retail volume, and PayPal mobile generated $4bn ( 2.5bn ...

Trading Places: this week's people moves

10 Feb 2012 | by Daniel Farey-Jones

Week ) Microsoft has appointed Mandeep Mason , sales director at Nokia-owned Navteq, as director ...

Trading places: this week's people moves

20 Jan 2012 | by Daniel Farey-Jones

after just over 12 months. ( Marketing ) Nokia marketing stalwart Will Harris has left his role ...

Google ranked top brand and Dove enters top 20

18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table....is Unilever-owned Dove, replacing Nokia, which had a difficult 2011 as its mobile phones were hit ... three brands to have dropped places in the top 20, apart from Nokia. YouGov said the brands ...

Nokia seeks brand tie-ups with NFC platform launch

14 Oct 2011 | by Matthew Chapman

Nokia is embarking on a major Near Field Communication (NFC) drive with the launch of a platform...to share information and carry out payments with the tap of a device. Nokia is hoping to benefit from ... , Nokia UK and Ireland head of services sales and marketing, claims consumer data will be kept anonymous ... the growth of the market." Nokia would not comment on its plans to monetise the service and instead ...

My-wardrobe.com's Rob Moss on keeping it personal while expanding globally

06 Oct 2011 | by Nicola Clark

stint at Nokia. 'I fell in love with new media working in computer games and spent six years agency ... manager, Honda 2007-2009: Global campaign manager, Nokia 2009-2011: Head of marketing, Lastminute ...

Nokia's Harris moves to HR Owen

21 Sep 2011 | by Ariane Osman and Matthew Chapman

Chris Harris, the global brand and marketing strategy director at Nokia, is joining luxury car...Nokia declined to elaborate on the circumstances of his departure or confirm whether it was seeking a replacement. Harris has been at the handset manufacturer since 2004 and previously worked as global marketing director at Vertu, its luxury brand. He has held other marketing positions at 3 UK ...

Debenhams ramps up mobile push with new site

16 Sep 2011 | by Matthew Chapman

The mobile push comes as the retailer reports its Debenhams website has seen the number of phones accessing its site increase by 225% from August 2011, compared to the same period last year. Debenhams has already invested heavily in mobile, having released its main app on iPhone, Android and Nokia and an app ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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