Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
relationship with Nokia, intended to boost the pair's share of the smartphone market and, more recently, a $300 ...
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Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon continued to develop ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
The luxury mobile handset brand is being sold by its parent company, Nokia..... Launched in 1998, it is a UK-based subsidiary of handset manufacturer Nokia. Its phones are made by hand ... . However, it has been increasingly criticised for using outdated technology; it runs on Nokia's Symbian ... smartphone, the Constellation, only last year. Last month, Nokia revealed that talks to sell its Vertu ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset ... Nokia seemed to sleepwalk its way to demotion, how its 14-year reign at the top descended into a ... be vastly different. Where Nokia resisted investment in smartphones, deeming them beyond the reach ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
have been much more embracing of social channels. Nokia uses Facebook, YouTube, Twitter and Foursquare to engage with a global audience. Craig Hepburn, Nokia global director, social media , says the channel ... back.' Nokia's Lumia 800 had the highest satisfaction rating of any brand, but its reach pulled its ...
Samsung tipped to unveil London 2012 Olympic phone
03 May 2012 | by Matthew Chapman
. Samsung is now the largest vendor of mobile handsets after overtaking Nokia in the first quarter of 2012 ...
RIM launches BlackBerry 10 prototype
02 May 2012 | by Sarah Shearman
customers. Last week, research emerged showing that S amsung has overtaken Nokia to become the world ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous Grouse (The Edrington Group ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
