Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Nokia Fallon Snickers Abbott Mead Vickers BBDO The Famous Grouse (The Edrington Group ...
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Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
The luxury mobile handset brand is being sold by its parent company, Nokia..... Launched in 1998, it is a UK-based subsidiary of handset manufacturer Nokia. Its phones are made by hand ... . However, it has been increasingly criticised for using outdated technology; it runs on Nokia's Symbian ... smartphone, the Constellation, only last year. Last month, Nokia revealed that talks to sell its Vertu ...
Nokia puts location-based services at heart of smartphone strategy
22 Feb 2012 | by Matt Chapman
Nokia's fall from grace has seen it switch from being a powerhouse of the mobile industry ... creation, at Nokia, says the growing battlefield over the ecosystems created by the different operating ... marketing agency Somo, sounds a note of caution that Nokia's pushing of location services will not guarantee ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
page in the past two weeks, along with British Airways, Nokia, Marks Spencer and Disney . Greater ...
Marketing Guru on... keeping ahead of the youngsters
10 Feb 2012 | by Will Harris
marketing director for Nokia in the UK and Asia region. He was the first marketing director ...
Brand barometer: Social media performance of Nokia
23 Jan 2012 | by Gemma Charles
A look at how mobile technology company Nokia has been performing across social networks during
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
after just over 12 months. ( Marketing ) Nokia marketing stalwart Will Harris has left his role ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table....is Unilever-owned Dove, replacing Nokia, which had a difficult 2011 as its mobile phones were hit ... three brands to have dropped places in the top 20, apart from Nokia. YouGov said the brands ...
Nokia marketing chief Will Harris to leave company
17 Jan 2012 | by Gemma Charles
Nokia marketing stalwart Will Harris has left his role as head of marketing for South East Asia...Harris is still employed by Nokia but is looking at other opportunities outside the company, which he joined five years ago, initially as UK marketing director. The head of marketing role involves responsibility for 20 markets in Asia. Nokia is moving its Asia Pacific headquarters from Singapore, where ...
Appointment to View: Nokia Lumia Live turns skyscraper into video canvas
10 Jan 2012 | by Georgina Brazier
Watch how Nokia lit up the Millbank Tower on the banks of River Thames at the launch of its Lumia...Nokia created a 4D-projection light show that made the tower appear to move, twist and dance in a half-hour show. Agency Mission and 4D projectionists Drive Productions were behind the effects, which covered the 120-metre-high building. The tower's 800 windows were covered with vinyl to enhance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
