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Nokia in Hollyoaks placement deal

31 May 2012 | by Maisie McCabe

Nokia has signed a product placement deal for its Lumia smartphones to appear in the Channel 4 soap...As part of the deal, Hollyoaks characters will use the Lumia 800 and 710 phones and Monster's Purity HD headphones, while Nokia ads will appear at the village bus stop from July. Lumia will also ... and Channel 4. John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

relationship with Nokia, intended to boost the pair's share of the smartphone market and, more recently, a $300 ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon continued to develop ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

The luxury mobile handset brand is being sold by its parent company, Nokia..... Launched in 1998, it is a UK-based subsidiary of handset manufacturer Nokia. Its phones are made by hand ... . However, it has been increasingly criticised for using outdated technology; it runs on Nokia's Symbian ... smartphone, the Constellation, only last year. Last month, Nokia revealed that talks to sell its Vertu ...

Diary: Christie gets a facial

17 May 2012

It was taken shortly after his agency, Wieden Kennedy, split with Nokia last year. Diary is only joking, of course. It merely shows Christie demonstrating how the new W K Nike Free Face app works. To use it, you twist and distort your face via a webcam to virtually control the shape of the sole of a ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

't. But it will make a big dent in the app ecosystem. Which brands could knock the iPhone off its perch? Nokia or Sony. Nokia has the reach and design capability. Sony has the content and design strength. Both need ... ringtone I'd be the classic Nokia tone as used on Trigger Happy TV. ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

marketing director for Nokia in the UK and Asia region. He was the first marketing director ...

Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

Helen Edwards: How Samsung trumped Nokia

09 May 2012 | by Helen Edwards, PPA, Business columnist of the year

One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset ... Nokia seemed to sleepwalk its way to demotion, how its 14-year reign at the top descended into a ... be vastly different. Where Nokia resisted investment in smartphones, deeming them beyond the reach ...

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