to remove filtersSapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
, the Middle East and Africa, Asia-Pacific and North America including Canada. SapientNitro will work ...
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Ernst & Young appoints UM International for global media
01 Jun 2012 | by Maisie McCabe
on a regional basis in Europe and the Americas. Creative collective The Assembly was appointed ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia. Zurich, which spends 4 million in the UK, according to Nielsen figures, consolidated its advertising ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
the production company was MTP. Media planning and buying was handled by PHD North. Follow Loulla ...
Luxottica holds pitch for global media account
17 May 2012 | by Maisie McCabe
It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...
The man who would be king
17 May 2012
of us need much sleep". There are commonalities, however. Both were born in North Africa (Levy ...
One customer's journey
17 May 2012 | by Stephany van Willigenburg, Google UK
the M25, I was looking forward to the trip north to see my friend. "Let's see what we get up to when ...
WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...The team will handle Bank of America's overall brand positioning, as well as branding ... . Bank of America spends the bulk of its estimated $2bn outlay on marketing in its home country. BBDO ... assignments", according to Bank of America. Publicis Group media agency Starcom USA will continue to handle ...
Diary: Unlikely Folk heroes
03 May 2012
and into advertising. Expect it to cause more pointing and jaw-dropping round the North Downs than a low-flying jumbo. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
