McDonald's prepares Great Tastes of America menu
01 May 2012 | by Sara Kimberley
McDonald's is launching an ad campaign to promote its annual 'Great Tastes of America' burger
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WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...The team will handle Bank of America's overall brand positioning, as well as branding ... . Bank of America spends the bulk of its estimated $2bn outlay on marketing in its home country. BBDO ... assignments", according to Bank of America. Publicis Group media agency Starcom USA will continue to handle ...
CMW appoints North as digital strategy chief
29 Mar 2012 | by Sara Kimberley
CMW has appointed Matt North as its head of digital strategy and planning....North joins the agency from the digital shop VML London, where he was the planning director. At CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries and Cadbury. North replaces Steve Taylor, who left CMW in November last year to join ...
North Star lands £4m Greene King beers account
12 Mar 2012 | by Nick Batten
Greene King has appointed Edinburgh-based North Star Advertising to handle media planning...TV sponsorship for Old Speckled Hen. However, North Star expects spend to total 4m over the 12 months from April. Dom South, marketing director of Greene King, said, "North Star have a proven track ... we felt that North Star would provide the kind of all-round media delivery, thinking, flexibility ...
Aegis to pay up to £228m to bulk up Isobar North America
22 Feb 2012 | by Daniel Farey-Jones
to approval by US regulators. Aegis plans to combine Roundarch with Isobar North America to form ... North America president Darryl Gehly. Jerry Buhlmann, chief executive of Aegis Group, said ...
Dani Briers to take over as MD at PHD North
18 Aug 2011 | by Katherine Levy
PHD North has appointed Dani Briers as its managing director, replacing Jason Spencer, who...worked on a secondment at Jessops as its head of marketing. PHD North's clients include Irn ... , said: "This is a fantastic appointment and reinforces PHD North's positioning as the smartest media ... creative reputation. PHD North already has a strong talent base, and I look forward to developing ...
Hotline: Co-op Group consolidates account into MediaCom North
29 Jul 2011
into MediaCom North. In addition to the travel, pharmacy and Funeralcare business it already handled, the agency
Starcom wins $1bn Microsoft America account and global strategy duties
21 Mar 2011 | by Sara Kimberley
Starcom Mediavest Group has won Microsoft's $1bn (£614m) North America media buying account...McCann has retained the business in Microsoft's 35 markets outside North America. This includes the UK ... and buying outside of North America." Microsoft called the review in January . ...
Microsoft calls $1bn media review in North America
10 Jan 2011 | by Katherine Levy
US computer giant Microsoft has called a review of its $1bn media business in North America...The review is focused on Microsoft's accounts in the US and Canada. In the UK, UM has handled Microsoft's business for the past eight years and will continue to run the business. In North America, Microsoft has sent a request-for-information document to selected agencies in the last few days. A source ...
McDonald's launches new 'Taste of America' campaign
04 May 2010 | by Matt Williams
to highlight the restaurant's "Great Tastes of America" promotion - watch it here.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
