to remove filtersReckitt Benckiser reviews global digital CRM
01 Dec 2011 | by Sara Kimberley
, Reckitt appointed Iris' New York office as its digital agency of record for 23 brands in North America ...
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Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
for constant innovation as RB's biggest challenge in what is its second biggest market after North America ...
David Pullan takes Unilever role at Mindshare
12 May 2011 | by Jeremy Lee
's three regional heads in North America, Europe and Asia. Pullan, who joins from Surrey County Cricket ... of Mindshare Latin America. He joins from ZenithOptimedia and replaces David Byles. ...
Close-Up: P&G steps out from behind its brands
01 Apr 2011
. Then, as now, the spots are the work of Wieden Kennedy. One commercial aired in North America uses ...
Unilever's global media vice-president retires
25 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
Klauberg will "take a short break before pursuing other opportunities". Klauberg was appointed to her current position in May 2010, moving from the post of vice-president of media, Americas. During her time in the role Klauberg has led the global media strategy and the recent global media review ...
Leo Burnett lands £50m global Flash
14 Oct 2010 | by Sara Kimberley
Grey previously handled creative duties on Flash, covering the UK, Western Europe and North America. Procter Gamble spent 4.5 million on advertising to support Flash in the year to July 2010, according to The Nielsen Company, but the bulk of the spend supports Flash in Europe and the US. Flash ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
.6%). In the first half of 2010, Latin America and the Middle East and Africa recorded the largest increases year ...
Global ad spend rises 12.5% in Q1
13 Jul 2010 | by John Reynolds
, increased 4% on the year. Latin America witnessed the biggest uplift, ballooning 48% over the same period ...
Alberto Culver hands $100m global creative brief to US agencies
08 Jun 2010 | by Mark Banham
In the UK, both shops will split the estimated 17m creative business for Alberto Culver brands. Based in New York, Arnold will handle the St. Ives and Noxzema skincare account, as well as the Nexxus hair-care brand. Mullen is based in Winston-Salem, North Carolina, and will handle the global ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
