to remove filtersFreeview appoints Leo Burnett to £12m ad account
15 Jul 2011 | by Sara Kimberley
develop what Freeview says is its first brand campaign, due to air later this year. Guy North, Freeview ...
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AMV wins Sennheiser's global ad business
10 Nov 2011 | by Anne Cassidy
AMV will develop global communications activity for Sennheiser, centred around the idea of "audio excellence" across a range of products including headphones and professional microphones. The work will run across Sennheiser's key markets in North America, Asia and Europe. Sennheiser specialises ...
Lowe signs Huge deal to better serve Unilever
24 Mar 2011 | by Matt Williams
The arrangement will initially see the two Interpublic agencies work together on Unilever, promoting the FMCG giant's brands in Europe, the Middle East and Africa, Latin America and Asia. Huge ... expansion plans in Europe, Latin America and Asia. The digital shop recently opened offices in London, S o ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
.6%). In the first half of 2010, Latin America and the Middle East and Africa recorded the largest increases year ...
Levi Strauss calls £70m global media review
22 Sep 2010 | by Arif Durrani
The review comes ahead of an anticipated advertising blitz for the denim stalwart, as it looks to reposition itself as a younger brand in the 110 markets in which it currently operates. The bulk of the company's media activity ( 40m) is currently focused in North America and handled by Omnicom s OMD ...
Zip appoints WFCA for marketing drive
14 Jul 2010 | by Joe Thomas
number of countries throughout Europe and North America. In the past, Zip has worked with Haygarth ...
Agencies line up for £100m SCA global media account
15 Apr 2010 | by Ian Darby
The media review is being run out of Europe, SCA's major region, and includes the 12 million UK business. It is also likely to embrace SCA's media in the US, Latin America and Asia. Carat is the incumbent on the account. SCA's media review is being held alongside a wider pan-European roster review ...
Addiction London scoops Remington
25 Mar 2010 | by Ian Darby
and digital. The agency's sister shop, Addiction New York, will implement the work in North America ...
Mindshare retains Unilever's £700m media business in Western Europe
08 Feb 2010 | by Arif Durrani
million ($800m) business in North America, after retaining its account in the US and snatching ... review and managed to retain its business in Latin America. Initiative is also believed to have picked up ...
And in the real world... Vauxhall, BA, Boots, Pearson and more
02 Jun 2009 | by Ian Darby
, the market leader in school text books in Latin America. Source: Financial Times One of the Bank ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
