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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...

Irn Bru says hello to 'Fanny' in latest ad

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

the production company was MTP. Media planning and buying was handled by PHD North. Follow Loulla ...

Pepsi releases 'Live For Now' ad starring Nicki Minaj

09 May 2012 | by Loulla-Mae Eleftheriou-Smith

The "now in the moment" ad broke this weekend in America. It uses a remix of Nicki Minaj's single 'Moment 4 Life'. The ad opens with a man and a woman simultaneously opening a can of Pepsi, at which point the busy street scene around them freezes. The pair pass through a series of lively scenarios ...

Bacardi films celebrate brand's 150 years

13 Mar 2012 | by Daniel Farey-Jones

The trio of 60-second films cover the birth of the Cuba Libre cocktail, the origins of the brand's bat logo, and Bacardi s invitation in Prohibition-era America to "come to Cuba and bathe in Bacardi rum". They were created by New York creative agency Johannes Leonardo, which took over the global ...

North Star lands £4m Greene King beers account

12 Mar 2012 | by Nick Batten

Greene King has appointed Edinburgh-based North Star Advertising to handle media planning...TV sponsorship for Old Speckled Hen. However, North Star expects spend to total 4m over the 12 months from April. Dom South, marketing director of Greene King, said, "North Star have a proven track ... we felt that North Star would provide the kind of all-round media delivery, thinking, flexibility ...

Harvester introduces 'junior chef' ads

07 Mar 2012 | by Ed Owen

Created by JWT London, with media planning by MediaCom North, the ad is dubbed "junior chef". As he makes his way through the kitchen, the customer becomes acquainted with the Harvester mix-and-match menu and salad bar, which gives customers a unique meal. Activity includes the strapline, 'Just how ...

Clarence thinks of home in latest Birds Eye ad

28 Feb 2012 | by Ed Owen

remembers a bleak time in the North Pole with his mum, replete with blonde wig and apron, who cooked ...

Diet Coke calls ad pitch

01 Dec 2011 | by Anne Cassidy

for Coca-Cola said: "We are looking for a new way of working on the brand in North-West Europe as we take ...

AnalogFolk lands Desperados work

10 Nov 2011 | by Anne Cassidy

The agency won the business after a pitch process handled by Creativebrief. A large part of the task is developing awareness in the UK, which has been identified as a key area for growth. The brand's most successful markets are Italy, Spain and South America. Desperados' most recent foray ...

Unilever hands global Becel business to Lowe Worldwide

29 Sep 2011 | by Matt Williams

in northern Europe and Latin and North America. Unilever is one of Lowe Worldwide's biggest clients ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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