Just Go! Holidays hands £1.5m media account to Total Media
05 Apr 2012 | by Nick Batten
, especially local and regional newspapers. Penny Took, director at Total Media North, said: "As Just Go ...
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Brand USA features Johnny Cash's daughter in first global ads
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Brand USA, the marketing body for North America, is launching its first global campaign next month...showcases America's diverse scenery, from beaches and rural landscapes to people walking through cities ... , chief executive of Brand USA, said: "We want to spread America's message of welcome around the world ...
VisitBritain forced to withdraw global poster campaign after typo
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
running in America, which had been corrected by the time it launched in the UK, on 9 February. A ...
The Year Ahead For ... Olympics Ads
12 Jan 2012 | by Daniet Ritterband
and the Middle East at the start of our day and the Americas at the end of it, we can expect journalists (and ...
PHD wins Hyatt global digital media
13 Dec 2011 | by Daniel Farey-Jones
agency of record in North America. The scope of work will include SEM, SEO, social and display ... appointed agency of record in North America in 2008. We're delighted to be growing this relationship on a ...
Marriott International hands global media to MEC
26 Oct 2011 | by Staff
(Latin America), ZenithOptimedia (Asia Pacific), and MEC (Europe, the Middle East, and Africa ...
Europe should start selling itself better to its citizens
06 Oct 2011 | by Moray MacLennan
for the West. The future belongs to Asia, a bit of Latin America, and perhaps Russia. Europe has neither ...
Pitch Update
06 Oct 2011
Pitching agencies for Virgin Media's 36 million bounty - Adam Eve, Bartle Bogle Hegarty, Mother and the incumbent, DDB UK - are going on a magical mystery tour today (Thursday). Each agency has been instructed to send three of their people to a mystery location in the North for a special briefing. One from each ...
Air New Zealand backs Skycouch with quirky videos
05 Oct 2011 | by Daniel Farey-Jones
In March, Air New Zealand extended its relationship with Albion, the incumbent agency on its pan-European ad business, to include North America and Canada. The campaign marks the first launched by Albion West Coast for the airline. The quirky ads focus on Air New Zealand s Skycouch concept, which allows ...
Turkey Tourism calls $45m global ad review
01 Sep 2011 | by Matt Williams
markets in North America, Europe, North Africa and the Far East. Activity is thought to include TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
