ESPN 'handshakes' by Wieden & Kennedy New York
10 Apr 2012
The ad debuted on ESPN Deportes, with the English version breaking on ESPN during Baseball Tonight . Both versions air in the US and across North America. ...
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Brand USA features Johnny Cash's daughter in first global ads
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Brand USA, the marketing body for North America, is launching its first global campaign next month...showcases America's diverse scenery, from beaches and rural landscapes to people walking through cities ... , chief executive of Brand USA, said: "We want to spread America's message of welcome around the world ...
America Online\BBDO
26 Feb 2009
Spam comes in many forms and this is very nice done. Set in school class room a boy and a girl exchange looks and the girl seems to be scribbling a note. She folds the note and it begins its journey as it is passed forward. The boy anxiously waits to receive what he thinks will be a love note only to...
America Online\BBDO
26 Feb 2009
Two girls shot in close-up sit on the bonnet of a car. One of the girls, after failing to get hold of her dad on the phone, tells her friend that AOL will now call your mobile phone if you have a call while you're online. "Did you know that?" she asks. He friend tells her she didn't. "Neither does dad,"...
America Online\BBDO
26 Feb 2009
Two girls shot in close-up sit on the bonnet of a car. One of the girls, after failing to get hold of her dad on the phone, tells her friend that AOL will now call your mobile phone if you have a call while you're online. "Did you know that?" she asks. He friend tells her she didn't. "Neither does dad,"...
BBC Four 'America Season' by Red Bee Media
09 Nov 2011
Red Bee Media has created a TV promo for BBC Four's America Season, which focuses on 20th...The brief was to "get audiences to tune in to BBC Four s celebration of 20th-century American culture by challenging commonly held assumptions around its throwaway superficiality". The film shows cheerleaders cheering about the breadth of culture America has given the world. It was created by Oliver ...
McDonald's prepares Great Tastes of America menu
01 May 2012 | by Sara Kimberley
McDonald's is launching an ad campaign to promote its annual 'Great Tastes of America' burger
McDonald's 'great tastes of America' by Leo Burnett London
04 May 2010
McDonald's has launched its 'great tastes of America' promotion for the fourth year running
America gives itself a brand refresh
07 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The United States of America has unveiled a fresh global consumer facing-identity, as it looks...Brand USA, formerly the Corporation for Travel Promotion, is an overarching tourism body for all 50 of the United States. The new branding for America, also called Brand USA, soft ... and visual identity was developed by The Brand Union. It marks the first time America has marketed itself ...
McDonald's launches new 'Taste of America' campaign
04 May 2010 | by Matt Williams
to highlight the restaurant's "Great Tastes of America" promotion - watch it here.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
