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OPINION: Andrew Robertson in America

McDowell, BMW's vice-president of marketing in North America, called "responsive performance ...

Ogilvy axes 10% of North America staff

LONDON - WPP Group's Ogilvy Group in North America has cut around 150 staff, or almost 10% of its..., especially in Europe and North America. According to a report at the weekend , Sorrell expects divisional heads to reduce employee numbers where staff costs exceed 60% of revenues. Ogilvy North America has ...

Rob Norman to head GroupM North America

executive of GroupM North America, providing a sign of its belief in the importance of digital expertise....Norman will take over the role on 31 March from Marc Goldstein, who will be retiring after two years heading GroupM North America. Management responsibilities will be shared between Norman and Rino Scanzoni, chief investment officer at GroupM, which is the pooled media buying operation of WPP's four ...

North America's oldest newspaper joins Google's News Archive service

QUEBEC CITY - North America's oldest continually published newspaper, the Quebec Chronicle...the most important milestones in the early history of Canada and the United States of America ...

BMW North America consolidates $90m brief in to Grey

and GSD M in Austin. BMW North America handles marketing and sales for BMW cars and motorcycles as well ...

WPP to axe thousands of jobs in Europe and North America

LONDON - WPP Group is to cut several thousand jobs, concentrated at its Western Europe and North...such as South America, Eastern Europe and Asia and in sectors such as PR and market research. Normal 0 ...

Tribal DDB loses chief creative officer

John Young, the chief creative officer for Tribal DDB for North America, has resigned....LONDON (Brand Republic) - John Young, the chief creative officer for Tribal DDB for North America, has resigned. Young joined DDB, the interactive arm of Omnicom Group’s DDB Worldwide, two years ago ... by True North Communications. Young said he hoped to take two months off and that he had no immediate ...

Use of online surveys and data collection to increase

LONDON – The online market research sector in Europe and North America is set to rise, according

Perrier appoints Ogilvy Interactive to online business

- The Perrier Group of North America has appointed Ogilvy Interactive to its online business...- The Perrier Group of North America has appointed Ogilvy Interactive to its online business following a six way competitive review. Perrier, a division of Nestle, saw presentations from Think New Ideas, New York, Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive ...

Perrier appoints Ogilvy Interactive to online business

- The Perrier Group of North America has appointed Ogilvy Interactive to its online business...- The Perrier Group of North America has appointed Ogilvy Interactive to its online business following a six way competitive review. Perrier, a division of Nestle, saw presentations from Think New Ideas, New York, Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.