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US computer giant Microsoft has called a review of its $1bn media business in North America...The review is focused on Microsoft's accounts in the US and Canada. In the UK, UM has handled Microsoft's business for the past eight years and will continue to run the business. In North America, Microsoft has sent a request-for-information document to selected agencies in the last few days. A source ...
to approval by US regulators. Aegis plans to combine Roundarch with Isobar North America to form ... North America president Darryl Gehly. Jerry Buhlmann, chief executive of Aegis Group, said ...
Starcom Mediavest Group has won Microsoft's $1bn (£614m) North America media buying account...McCann has retained the business in Microsoft's 35 markets outside North America. This includes the UK ... and buying outside of North America." Microsoft called the review in January . ...
North America (US and Canada), AgenciaClick Isobar (Brazil), Wwwins Isobar (Greater China) and Isobar ... continents: Europe, North America, Africa and Asia. North America will lead the global launch. ...
Publicis has bought the North America-based digital agency Rosetta Group for $575m (£354m
It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...
Grey previously handled creative duties on Flash, covering the UK, Western Europe and North America. Procter Gamble spent 4.5 million on advertising to support Flash in the year to July 2010, according to The Nielsen Company, but the bulk of the spend supports Flash in Europe and the US. Flash ...
agency of record in North America. The scope of work will include SEM, SEO, social and display ... appointed agency of record in North America in 2008. We're delighted to be growing this relationship on a ...
activity, focused in North America and worth 40m. OMD secured the business after a pitch against other ... 's and Dockers brands in North America in October 2008. The incumbent on the account was Interpublic ...
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...The team will handle Bank of America's overall brand positioning, as well as branding ... . Bank of America spends the bulk of its estimated $2bn outlay on marketing in its home country. BBDO ... assignments", according to Bank of America. Publicis Group media agency Starcom USA will continue to handle ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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