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US computer giant Microsoft has called a review of its $1bn media business in North America...The review is focused on Microsoft's accounts in the US and Canada. In the UK, UM has handled Microsoft's business for the past eight years and will continue to run the business. In North America, Microsoft has sent a request-for-information document to selected agencies in the last few days. A source ...
to approval by US regulators. Aegis plans to combine Roundarch with Isobar North America to form ... North America president Darryl Gehly. Jerry Buhlmann, chief executive of Aegis Group, said ...
Starcom Mediavest Group has won Microsoft's $1bn (£614m) North America media buying account...McCann has retained the business in Microsoft's 35 markets outside North America. This includes the UK ... and buying outside of North America." Microsoft called the review in January . ...
agency in all markets outside North America, including the UK. OMD has retained the business in North
WPP has bought North America and Amsterdam-based integrated agency Taxi through its Young & Rubicam
media agency in all markets outside North America, including the UK....'s OMD has retained the Activision business in North America, while WPP-owned MEC has retained ... m ( 128m), with markets outside North America accounting for half the spend. MEC previously held the Activision media planning and buying account globally, but the North American business moved to OMD in June ...
LONDON - Mike Teasdale, the executive planning director for BBDO North America, has joined Lowe...one wireless carrier in America. Teasdale added: "The opportunity to lead the thinking on what ...
NEW YORK - Lauren Crampsie, formerly chief marketing officer for Ogilvy North America, has been...The promotion is effective immediately, and will also incorporate responsibility for Ogilvy's business development function in North America. Miles Young, worldwide CEO of Ogilvy Mather, said the 31-year-old would have a strong and effective impact on the agency's global communication efforts ...
it into North America by extolling the 'fuel' story and avoiding going head to head with the multinational...challenge may be North America, the home of the Weetabix owner. Weetabix has only a limited presence ... investment to improve production facilities at its British and North American plants. Meanwhile, Bartle Bogle ...
Brand USA, the marketing body for North America, is launching its first global campaign next month...showcases America's diverse scenery, from beaches and rural landscapes to people walking through cities ... , chief executive of Brand USA, said: "We want to spread America's message of welcome around the world ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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