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Coca-Cola ramps up sustainability credentials with global division

Coca-Cola has promoted its chief marketing officer for North America, Beatriz Perez

Twentieth Century Fox Home Entertainment appoints global marketing chief

Twentieth Century Fox Home Entertainment has promoted its North America marketing chief Mary Daily...of audiences." Daily has been North America marketing chief since 2008. Earlier in her career she worked ...

Nokia profits slump with huge falls in North American division

. In North America the performance was worse, with sales slumping 36% year-on-year, and by 40% compared ... -Pacific, by 3% year-on-year and 18% quarter-on-quarter. In Latin America, sales were down 22% quarter ...

Coca-Cola promotes CSR boss Beatriz Perez to vice president

Perez, who was previously Coca-Cola's chief marketing officer for North America, became the soft-drinks giant's chief sustainability officer on 1 July and was charged with running the new sustainability ... -Cola North America, senior vice president of integrated marketing for Coca-Cola North America, and chief ...

Google partners with Virgin America for Chromebook tie-up

Google and Virgin America have signed a deal that will allow consumers to use Chromebooks while..., from today until 1 September, on board and in selected departure lounges. Virgin America passengers ... . Virgin America and Google are also developing a free Virgin America Traveller app for Chrome, which ... America, said: "Our goal has always been to use the best in technology to reinvent the travel experience ...

America's Cup boosts sponsorship opportunities with annual move

The America's Cup, the international sailing contest, is ramping up sponsorship and commercial...The 34th America's Cup will take place in 2013. The last of the irregularly-held contests was in 2010 and marred by legal battles between the two teams. The organisers are introducing the America's World Cup series, an annual event starting in 2011, and the Youth America s Cup, to launch in 2012 ...

America gives itself a brand refresh

The United States of America has unveiled a fresh global consumer facing-identity, as it looks...Brand USA, formerly the Corporation for Travel Promotion, is an overarching tourism body for all 50 of the United States. The new branding for America, also called Brand USA, soft ... and visual identity was developed by The Brand Union. It marks the first time America has marketed itself ...

Unilever rejigs global media team

Di Como, currently vice president media Americas, will be replaced by Rob Master, who is being promoted from his position of vice president media North America. Di Como will report directly to Keith Weed, chief marketing and communications officer. Babs Rangaiah, vice president global ...

Nokia profits jump as sales fall in established markets

China and Latin America drove growth for Nokia, which experienced a pre-tax profits surge in 2010...% in North America. For the last quarter of 2010, pre-tax profits fell 3% from 1.07m to 1.04m, compared ... in China, 35% compared to the last quarter of 2009, and were up 20% in Latin America in the same period ...

Findus fills senior UK Frozen marketing role

Gladman, who will report to Mark Escolme, Findus' UK Frozen managing director, was North America brand director for Ragu, Bertolli Pasta Sauce and Knorr at Unilever. Her appointment to the newly created role comes as Findus looks to strengthen its presence in the UK and win over consumers yet ...

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