20 May 2011
| by Loulla-Mae Eleftheriou-Smith
Coca-Cola has promoted its chief marketing officer for North America, Beatriz Perez
14 Feb 2012
| by Daniel Farey-Jones
Twentieth Century Fox Home Entertainment has promoted its North America marketing chief Mary Daily...of audiences."
Daily has been North America marketing chief since 2008. Earlier in her career she worked ...
21 Apr 2011
| by Ed Owen
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In North America the performance was worse, with sales slumping 36% year-on-year, and by 40% compared ...
-Pacific, by 3% year-on-year and 18% quarter-on-quarter.
In Latin America, sales were down 22% quarter ...
22 Jul 2011
| by Loulla-Mae Eleftheriou-Smith
Perez, who was previously Coca-Cola's chief marketing officer for North America, became the soft-drinks giant's chief sustainability officer on 1 July and was charged with running the new sustainability ...
-Cola North America, senior vice president of integrated marketing for Coca-Cola North America, and chief ...
01 Jul 2011
| by Loulla-Mae Eleftheriou-Smith
Google and Virgin America have signed a deal that will allow consumers to use Chromebooks while..., from today until 1 September, on board and in selected departure lounges.
Virgin America passengers ...
.
Virgin America and Google are also developing a free Virgin America Traveller app for Chrome, which ...
America, said: "Our goal has always been to use the best in technology to reinvent the travel experience ...
14 Sep 2010
| by Loulla-Mae Eleftheriou-Smith
The America's Cup, the international sailing contest, is ramping up sponsorship and commercial...The 34th America's Cup will take place in 2013. The last of the irregularly-held contests was in 2010 and marred by legal battles between the two teams.
The organisers are introducing the America's World Cup series, an annual event starting in 2011, and the Youth America s Cup, to launch in 2012 ...
07 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
The United States of America has unveiled a fresh global consumer facing-identity, as it looks...Brand USA, formerly the Corporation for Travel Promotion, is an overarching tourism body for all 50 of the United States.
The new branding for America, also called Brand USA, soft ...
and visual identity was developed by The Brand Union.
It marks the first time America has marketed itself ...
18 Feb 2011
| by Loulla-Mae Eleftheriou-Smith
Di Como, currently vice president media Americas, will be replaced by Rob Master, who is being promoted from his position of vice president media North America.
Di Como will report directly to Keith Weed, chief marketing and communications officer.
Babs Rangaiah, vice president global ...
27 Jan 2011
| by Ed Owen
China and Latin America drove growth for Nokia, which experienced a pre-tax profits surge in 2010...% in North America.
For the last quarter of 2010, pre-tax profits fell 3% from 1.07m to 1.04m, compared ...
in China, 35% compared to the last quarter of 2009, and were up 20% in Latin America in the same period ...
17 Aug 2010
| by John Reynolds
Gladman, who will report to Mark Escolme, Findus' UK Frozen managing director, was North America brand director for Ragu, Bertolli Pasta Sauce and Knorr at Unilever.
Her appointment to the newly created role comes as Findus looks to strengthen its presence in the UK and win over consumers yet ...