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account, with work covering the UK, North America, Japan and Australia....MindShare pitched against MPG and the incumbent, Walker Media, for the UK account, which is worth almost £3m. It was up against MPG and Round 2 in North America, Yomiko in Japan and Mitchell Partners in Australia. George Hickton, Tourism New Zealand chief executive, said: "The appointment of MindShare ...
sponsorship tool into Europe following its success in North America....The strategy, outlined in the book 'Sponsorship's Holy Grail: Six Sigma Forges the Link Between Sponsorship Business Goals', allows marketers and agencies to understand and evaluate sponsorship depending on specific business goals. The book's author, Prism North and South America chief executive Raymond Bednar ...
Mediaedge:cia to handle its $115 million media planning and buying business in North America.
Universal McCann to handle its $50m (£32m) media buying and planning work in North America, Latin America
NEW YORK - Grey Worldwide has lost its $60m (£34.6m) Panasonic North America advertising account
BMW of North America has appointed Select Resources International to search for its new US agency
planning in North America, in a deal believed to be worth up to $3.5m.
's Metropolitan Transportation Authority, North America's largest public transport system, taking the $823m (£419m...From January 1, Titan will handle all advertising media sales on the NYC transport network, which includes the Long Island Railroad, Metro North, NYC Transit Bus, MTA Bus, and Long Island Bus. The system, which carries more than 1bn passengers a year, also includes 4,500 buses across the city's five ...
globally on MTV in Europe, North America and Asia in May.
European media account. The agency will now also handle planning and buying in North America, while Starcom will oversee media in Latin America and the Middle East. Both agencies will be responsible ... the pitch in April, Universal McCann for the Americas, while Starcom previously handled the Middle East ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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