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Lucre won the consumer and trade account in a pitch against year-long incumbent Weber Shandwick, Cohn Wolfe, Harrison Cowley North and Brighter PR. The agency will promote Best Western as a non-profit group of 'unique' hotels to ensure consumers do not perceive the brand as a chain. ...
The agency will provide a press office function for the company, which offers 'exotic escapes at affordable prices' and is based in north-west London. Rachele Grieve has joined the travel specialist agency as a senior account manager from Cellet Travel Services and leads an account team that reports ...
and Spain, as well as a number of North American cities. Known traditionally for its textile industry ...
and gambling bills. Talking to PRWeek at her home in Hornsey, north London, she is reluctant to discuss ...
As 45,000 runners eagerly await the starting gun for the London Marathon on 17 April, it appears that running has never been so popular. A further 78,500 applicants missed out on places for the big race, and with the Great North Run also being forced to adopt a ballot system for entry, the public are slipping ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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