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McDonald's 'great tastes of America' by Leo Burnett London

McDonald's has launched its 'great tastes of America' promotion for the fourth year running

Franco is latest marketer to exit BK

innovation. Steve Wiborg, executive vice-president and president of North America, will take on a bigger role, which includes responsibility for all North American marketing efforts. Last month ...

Burger King calls £12m UK agency review

for handling the company s UK advertising as well as its work in North America. After Burger King split ...

Dogs beat Darth Vader in Super Bowl ad ratings

Spots for Bud Light by DDB and Doritos by Goodby Silverstein were America's favourite ads during

Focusadvertising picks-up Domino's and Wendy's in Dubai

for both Domino's Pizza and Wendy's for the Middle East of North Africa.

Power 100 Marketers of 2009: 51-100

journey to the bank's Canary Wharf headquarters from HSBC North America, where she was marketing director ...

Marketing's Power 100

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Easterbrook quits McDonald's for Pizza Express

of McDonalds Canada and Latin America. He will oversee McDonald s procurement of food, packaging ...

And in the real world: Waitrose, RBS, BP, unemployment figures

in Madrid and Maryland, America, because of lower-cost competition. Source: The Guardian Entertainment ...

KFC takes on McDonald's with coffee ads

. The outdoor ads, which will initially run in the Tyne-Tees region of north-east England, will highlight ...

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