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Procter & Gamble reviews North America media planning

LONDON - Procter & Gamble is reviewing its media planning account in North America, where its spend...&G's director of North America media and marketing Greg Ross said: "Given today's media fragmentation, we need ... the business across eight countries including North America and Europe. When Sunny Delight was launched ...

JWT names Jeffrey as president of North America

of president of JWT North America....York office, to the post of president of JWT North America. Jeffrey’s appointment is effective ... will be responsible for the seven principal offices and 25 service offices for JWT North America across the US and Canada, for which billings grew 20% last year to top 4.7bn ( 3.25bn). He replaces JWT North America ...

Pepsi names new head of marketing for North America

marketing officer, following the appointment of Dawn Hudson as president of the cola maker's North American

Wieden & Kennedy takes over Coke Classic ad account in North America

for the main Coca-Cola brand in North America without a pitch.

The Work: Private View

CREATIVE - Paul Silburn, incoming executive creative director, Fallon North America

Coca-Cola ramps up sustainability credentials with global division

Coca-Cola has promoted its chief marketing officer for North America, Beatriz Perez

Perrier appoints Ogilvy Interactive to online business

- The Perrier Group of North America has appointed Ogilvy Interactive to its online business...- The Perrier Group of North America has appointed Ogilvy Interactive to its online business following a six way competitive review. Perrier, a division of Nestle, saw presentations from Think New Ideas, New York, Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive ...

Perrier appoints Ogilvy Interactive to online business

- The Perrier Group of North America has appointed Ogilvy Interactive to its online business...- The Perrier Group of North America has appointed Ogilvy Interactive to its online business following a six way competitive review. Perrier, a division of Nestle, saw presentations from Think New Ideas, New York, Strategic Interactive Group, ISL Consulting, Novo/Iron Light and Red Dot Interactive ...

MediaCom takes on repositioning after losing P&G planning

A week after losing its Procter Gamble North America planning account, Media-Com is undertaking a...clients." Last week, MediaCom lost its share of P G's North American planning business, which ...

Diageo taps Euro RSCG for American database task

database duties in the region for Diageo North America....will serve as the foundation for Diageo North America's relationship marketing programmes. George Gallate ... with Diageo North America and look forward to helping further the success of the innovative relationship ... opportunity and vote of confidence in our expertise." In making its decision, Diageo North America cited ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.