Hotline: Activision reappointed MEC as media agency
23 Mar 2012
agency in all markets outside North America, including the UK. OMD has retained the business in North
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Aegis to pay up to £228m to bulk up Isobar North America
22 Feb 2012 | by Daniel Farey-Jones
to approval by US regulators. Aegis plans to combine Roundarch with Isobar North America to form ... North America president Darryl Gehly. Jerry Buhlmann, chief executive of Aegis Group, said ...
MEC retains $100m Activision international account
23 Mar 2012 | by Maisie McCabe
media agency in all markets outside North America, including the UK....'s OMD has retained the Activision business in North America, while WPP-owned MEC has retained ... m ( 128m), with markets outside North America accounting for half the spend. MEC previously held the Activision media planning and buying account globally, but the North American business moved to OMD in June ...
Twentieth Century Fox Home Entertainment appoints global marketing chief
14 Feb 2012 | by Daniel Farey-Jones
Twentieth Century Fox Home Entertainment has promoted its North America marketing chief Mary Daily...of audiences." Daily has been North America marketing chief since 2008. Earlier in her career she worked ...
Lauren Crampsie named new worldwide CMO for Ogilvy
05 Jan 2012 | by Staff
NEW YORK - Lauren Crampsie, formerly chief marketing officer for Ogilvy North America, has been...The promotion is effective immediately, and will also incorporate responsibility for Ogilvy's business development function in North America. Miles Young, worldwide CEO of Ogilvy Mather, said the 31-year-old would have a strong and effective impact on the agency's global communication efforts ...
The Advocates - Abbott plans bigger days to come for Weetabix
26 Apr 2012 | by John Tylee
it into North America by extolling the 'fuel' story and avoiding going head to head with the multinational...challenge may be North America, the home of the Weetabix owner. Weetabix has only a limited presence ... investment to improve production facilities at its British and North American plants. Meanwhile, Bartle Bogle ...
Brand USA features Johnny Cash's daughter in first global ads
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Brand USA, the marketing body for North America, is launching its first global campaign next month...showcases America's diverse scenery, from beaches and rural landscapes to people walking through cities ... , chief executive of Brand USA, said: "We want to spread America's message of welcome around the world ...
ESPN 'handshakes' by Wieden & Kennedy New York
10 Apr 2012
The ad debuted on ESPN Deportes, with the English version breaking on ESPN during Baseball Tonight . Both versions air in the US and across North America. ...
Sable and Benjamin join judges for Facebook Studio Awards
05 Jan 2012 | by Sara Kimberley
The judges for the Facebook Studio Awards will also include R/GA executive vice-president and chief creative officer North America, Nick Law; Evolution Bureau executive creative director Stephen Goldblatt; Leo Burnett North America chief creative officer Susan Credle, and Facebook's director global ...
McDonald's prepares Great Tastes of America menu
01 May 2012 | by Sara Kimberley
McDonald's is launching an ad campaign to promote its annual 'Great Tastes of America' burger
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
