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The history of advertising 7 - The first sponsored football shirt

Derek Dougan was a brilliant footballer for both Wolverhampton Wanderers and Northern Ireland

TalkSPORT owner UTV Media sees slump in ad revenue

LONDON - UTV Media, the broadcasting group that owns the Northern Ireland ITV franchise...The broadcaster, which owns more than 20 radio stations across the UK and Ireland, reported a 14 per cent like-for-like decline in total group revenue for the period, a figure that it said was in line with expectations. UTV did, however, see growth in the digital sector, with revenue up 2 per ...

Hotline: Tourism Ireland seeks agency

Tourism Ireland is looking for an agency to handle its US DM account. The tourist board's New York

FSA selects Dare to tackle food safety

Dare was appointed to the business after a pitch run by COI and will initially work on a campaign to raise awareness of the dangers of consuming raw vegetables. A radio and press campaign will go live at the end of November. It will run across Scotland, Wales and Northern Ireland. Following recent E. coli ...

Tourism Ireland calls direct marketing pitch

Tourism Ireland is reviewing its £2 million direct marketing account....Ireland is looking to appoint an agency in July, with work commencing in October. The appointed agency will be responsible for promoting Ireland in the UK through direct marketing, digital marketing, social media ... Ireland by car for seven days with interaction from Twitter and Facebook users. Separately, Tourism ...

Tourism Ireland calls £50m pitch

Tourism Ireland has called a pitch for its estimated £50 million global advertising and media.... Tourism Ireland said it had extended the incumbents' contracts to their maximum duration, which ... with the option to extend annually for a further three years. Tourism Ireland markets the country as a tourist ... communications at Tourism Ireland, said: "This is about managing a statutory requirement to update our contracts ...

Grey lands €10m Vodafone Ireland creative

Vodafone Ireland has appointed Grey to handle its estimated €10 million advertising account....to pitch. The Vodafone Ireland marketing director, Anne Mulcahy, called the pitch last November ... agencies led by JWT, since March 2009. It was previously held by BBH. Vodafone Ireland is the largest mobile phone company in Ireland in terms of active subscribers. It was formerly called Eircell. A ...

Social media to steer Tourism Ireland road trip

Tourism Ireland is launching a week-long social media campaign that offers Facebook and Twitter...and Sam's Ireland Road Trip". It will showcase the attractions of Ireland in a bid to sell the trip to other potential visitors. It is supported by online and PR activity. A Discover Ireland microsite ... suggestions about where the couple should visit through Tourism Ireland's Twitter and Facebook feeds. Prizes ...

Initiative wins €20 million Diageo Ireland media

business in Ireland....The agency won the account after a consolidation process which also involved Aegis Media s Carat. Diageo s media business in Ireland was previously split between the two agencies but the account will now be centralised into the Interpublic agency, which has worked with Diageo in Ireland since 2000. Garbhan O Bric ...

Hotline: O2 Ireland shifts advertising account

O2 Ireland has shifted its advertising account into VCCP without a pitch. The activity

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.