18 Nov 1999
| by ANNE-MARIE CRAWFORD
The Northern Ireland Tourist Board (NITB) is developing a national
brand in an effort to overcome...The Northern Ireland Tourist Board (NITB) is developing a national
brand in an effort ...
of Northern Ireland s capital, Belfast, (Marketing, November
4).
Mark Alexander, the NITB deputy ...
and it will help the
region s business sector by giving a coherent strategy for
investment.
Northern ...
05 Dec 2002
For 30 years the leisure industry in Northern Ireland had to combat image problems stemming from...However, it wasn't a simple challenge, as the number of hotel rooms in Northern Ireland has ...
Campaign: Hastings Hotels golfing breaks in Northern Ireland
Agency: AV Browne Advertising
Client ...
audience was active golfers from Great Britain and the Republic of Ireland. It concentrated the budget ...
29 Sep 2008
| by Alex Brownsell
holidaymakers from Northern Ireland to visit Scotland....-watching and outdoor activities across Scotland. Visitors from Northern Ireland brought nearly 150m in tourism ...
, outdoor and digital activity. The ads will promote the fact that tourists can now travel from Northern Ireland to Scotland for 65 single for a car and driver when they book online. Anyone who registers ...
21 May 1998
| by DANNY ROGERS
Northern Ireland will be the next battleground in the increasingly
fierce war between the UK s no...Northern Ireland will be the next battleground in the increasingly
fierce war between the UK s no-frills airlines.
Luton-based EasyJet is close to announcing that Belfast will be its next ...
of no-frills airlines to
fly to Northern Ireland. The destination is currently served by more ...
22 Jan 1997
| by REBECCA BATTMAN, Managing Director, The
The Northern Ireland Tourist Board (NITB) has appointed Edinburgh
below-the-line agency One...The Northern Ireland Tourist Board (NITB) has appointed Edinburgh
below-the-line agency One ...
appeared on TV in 1996, carried the strapline The
Northern Ireland you ll never know unless you go .
Tourism in Northern Ireland is worth pounds 300m, while in the Republic
it is worth around pounds 2bn.
...
20 Mar 1997
| by PATRICK BARRETT
, following a test market in
Northern Ireland.
04 Apr 1996
The Northern Ireland Tourist Board has been dealt a further marketing
blow by the departure last...The Northern Ireland Tourist Board has been dealt a further marketing
blow by the departure last ...
been
hit by the end of the IRA ceasefire.
A pan-Ireland advertising campaign, now running ...
the politically sensitive plan to create an all-Ireland
brand to sell to international tourists ...
07 Aug 2003
Trinity Mirror is to axe a further 550 jobs and is seeking a buyer for its Northern Ireland
18 Jun 1998
| by DANNY ROGERS
service provider. The trial of the new
service will begin this month in Northern Ireland before a...BT is to give its customers direct access to the Internet without
the need to subscribe to a service provider. The trial of the new
service will begin this month in Northern Ireland before a national
roll-out in September.
...
13 Nov 1997
| by DANNY ROGERS
, called Pay as you Talk. It has also
opened its first shop in Northern Ireland....Vodafone has joined rival mobile phone operators One-2-One and
Orange to launch a pre-paid service, called Pay as you Talk. It has also
opened its first shop in Northern Ireland.
...
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