Thomson Holidays 'quality time' by BMB
19 Oct 2011
TUI UK & Ireland is launching its biggest-ever brand campaign for Thomson Holidays, with a 90
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Tourism Ireland 'jump into Ireland' by Publicis London
10 Jan 2012
Publicis has created its first work for Tourism Ireland since winning the business last year....presents Ireland in a way that differentiates the island from its competitors, capturing the essence of a ... into Ireland", is designed to "convey a sense of playfulness". ...
Northern Ireland revamps image with national brand
18 Nov 1999 | by ANNE-MARIE CRAWFORD
The Northern Ireland Tourist Board (NITB) is developing a national brand in an effort to overcome...The Northern Ireland Tourist Board (NITB) is developing a national brand in an effort ... of Northern Ireland s capital, Belfast, (Marketing, November 4). Mark Alexander, the NITB deputy ... and it will help the region s business sector by giving a coherent strategy for investment. Northern ...
Hotline: Northern Ireland Tourist Board hunts for agency
30 May 2008
The Northern Ireland Tourist Board is on the hunt for an agency to handle its £1 million ad account
2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - BEST LAUNCH - AV BROWNE FOR GOLF HOLIDAYS NORTHERN
05 Dec 2002
For 30 years the leisure industry in Northern Ireland had to combat image problems stemming from...However, it wasn't a simple challenge, as the number of hotel rooms in Northern Ireland has ... Campaign: Hastings Hotels golfing breaks in Northern Ireland Agency: AV Browne Advertising Client ... audience was active golfers from Great Britain and the Republic of Ireland. It concentrated the budget ...
Stena Line promotes Northern Ireland-Scotland route
29 Sep 2008 | by Alex Brownsell
holidaymakers from Northern Ireland to visit Scotland....-watching and outdoor activities across Scotland. Visitors from Northern Ireland brought nearly 150m in tourism ... , outdoor and digital activity. The ads will promote the fact that tourists can now travel from Northern Ireland to Scotland for 65 single for a car and driver when they book online. Anyone who registers ...
EasyJet plans Belfast dogfight
21 May 1998 | by DANNY ROGERS
Northern Ireland will be the next battleground in the increasingly fierce war between the UK s no...Northern Ireland will be the next battleground in the increasingly fierce war between the UK s no-frills airlines. Luton-based EasyJet is close to announcing that Belfast will be its next ... of no-frills airlines to fly to Northern Ireland. The destination is currently served by more ...
One-To-One wins Ulster ads task
22 Jan 1997 | by REBECCA BATTMAN, Managing Director, The
The Northern Ireland Tourist Board (NITB) has appointed Edinburgh below-the-line agency One...The Northern Ireland Tourist Board (NITB) has appointed Edinburgh below-the-line agency One ... appeared on TV in 1996, carried the strapline The Northern Ireland you ll never know unless you go . Tourism in Northern Ireland is worth pounds 300m, while in the Republic it is worth around pounds 2bn. ...
Ryanair escapes censure over Sinn Fein Army gag
07 Nov 2007 | by Jennifer Whitehead
an ad making light of the Troubles in Northern Ireland....in the Belfast Telegraph. Four people complained, including Michael Copeland, a member of the Northern Ireland ... in Northern Ireland; that it would distress the families of those killed; and that it trivialised the province ... , saying that it implied that the British Army was not at home in Northern Ireland. The Advertising ...
THIS WEEK: NI Tourism Board chief resigns
04 Apr 1996
The Northern Ireland Tourist Board has been dealt a further marketing blow by the departure last...The Northern Ireland Tourist Board has been dealt a further marketing blow by the departure last ... been hit by the end of the IRA ceasefire. A pan-Ireland advertising campaign, now running ... the politically sensitive plan to create an all-Ireland brand to sell to international tourists ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
