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LONDON - Grand Union, the digital start-up founded by Rob Forshaw and Matt Nicholls, is in advanced...Grand Union to expand globally, whether by selling the business or through a partnership arrangement. The current ownership of Grand Union is split between Forshaw and Nicholls, with other senior members of staff ... . Grand Union was founded ten years ago and, as one of the last remaining digital independents, has been ...
. Insurance giant Aviva, which rebranded from Norwich Union last year, is the second highest-grower. Supported ... at Aviva. "Our re-brand from Norwich Union is more than just a new name, it reflects the way we ...
savings" across 28 countries. The move follows much of the UK business rebranding from Norwich Union ...
, such as Bruce Willis and Ringo Starr, to promote its rebrand from Norwich Union. "With this TV campaign we ...
For some months now, union leaders have been plotting the mother of all PR campaigns against...demonstration in March, and a co-ordinated campaign of industrial action after that. If unions play ... it wrong, then the story is more likely to be one of reckless union militancy. As with all modern ... with other interested parties. The unions will need to partner with credible community and interest groups ...
LONDON - The Unite trade union is fighting back in its increasingly bitter war with British Airways..., updating travellers on the latest situation and replying to accusations made by the union. ...
of objections over the way the move is being implemented. Unite, the union that represents clerical bank staff ...
- and the architecture can change over time. After Norwich Union merged with CGU in 2000, for instance, it created the rather bland corporate name Aviva, but retained Norwich Union as its consumer-facing brand in the UK. Last year, however, Aviva dumped the Norwich Union brand to achieve global consistency ...
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
Speaking to an audience of media buyers and sellers at the Media 360 conference in Manchester, Mackenzie outlined the success of the global rebrand she oversaw from the latter part of 2008 and through last year. The company changed its name from Norwich Union to Aviva in the UK, as part of a rebrand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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