Digital & Direct brief: Norwich Union launches first video blog
20 Jan 2009
Norwich Union, soon to be Aviva, is launching its first video blog, which stars its sales
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Norwich Union set to change website address
27 May 2009
Norwich Union, the UK's biggest insurer, is set to change its customer website address to Aviva
Digital & Direct brief: Norwich Union to launch campaign
02 Sep 2008
Norwich Union is launching a direct marketing campaign, devised by TDA, to promote improvements
Digital: Waitrose hands web task to Grand Union
29 Jul 2008 | by Jemima Bokaie
Waitrose has appointed Grand Union as its lead digital agency as it ramps up its digital strategy
Waitrose hires Grand Union to digital account
22 Jul 2008 | by Jemima Bokaie
LONDON - Waitrose has appointed Grand Union as its lead digital agency as it looks to ramp up its...Rob Collins, director of e-commerce at Waitrose, said: Grand Union showed a deep understanding of the needs of the business, and the Waitrose e-commerce strategy. They offered an innovative digital strategy heavily geared towards delivering on our key business objectives and developing our business online ...
Aviva announces plan to axe Norwich Union brand
29 Apr 2008 | by Gareth Jones
LONDON - Insurance giant Aviva has confirmed plans to phase out its Norwich Union name in the UK...The removal of the Norwich Union name, in favour of the Aviva brand, will be overseen by recently appointed group marketing director Amanda Mackenzie. The move will see Aviva become the customer brand for the Aviva group worldwide, replacing Norwich Union, Commercial Union Poland and Hibernian. The RAC brand ...
Norwich Union finalises digital roster line-up
01 Apr 2008 | by Ed Kemp
Aviva has completed the review of the £4m combined digital roster for its Norwich Union Life...Norwich Union Insurance will be served by Soup, GT, Glue and Chemistry. Web design and build and online advertising for the Norwich Union Life brand will be handled by Teamspirit, Chemistry and GT. The agencies will begin working on the accounts immediately. The bulk of Norwich Union's digital creative had ...
Careers: Brand manager of the week - Gareth Griffiths, Brand development manager, Norwich Union
18 Mar 2008
- Describe yourself in three words. Creative, trustworthy and grounded.
Media brief: Norwich Union to launch first digital outdoor campaign
11 Mar 2008
Norwich Union is to launch its first digital outdoor campaign, to promote its life
Aviva ready to jettison Norwich Union brand in UK
04 Mar 2008 | by Ed Kemp
LONDON - Insurance giant Aviva is preparing to phase out its Norwich Union name in the UK in line...The removal of the Norwich Union name, in favour of the Aviva brand, will be overseen by incoming ... , Canada and the US, but in the UK, Norwich Union and RAC are its consumer brands. The UK is not the only ... replaced the CGNU identity, which had been in use since May 2000 following the merger of CGU and Norwich ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
