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Reputation Survey: The European Union - Debt woes leave EU image in the red

The eurozone crisis has delivered a battering to the reputation of the European Union, according to the latest PRWeek/OnePoll survey. A massive 98 per cent of those surveyed said the financial crisis had been damaging to the global reputation of Europe. The research comes as the debt crisis in countries ...

Yorkshire Building Society to acquire rival Norwich & Peterborough

Yorkshire Building Society has announced plans to acquire the Norwich & Peterborough Building

Cubitt called in for MW Brands sale to Thai Union Frozen Products

Trilantic Capital Partners comprises the former private equity interests of Lehman, the defunct investment bank, and has 3.8bn in assets under management. MW Brands is to be sold to Thai Union Frozen Products in a 680m deal, making the Thai firm one of the globe s largest seafood firms. Trilantic ...

Western Union brings in APCO Worldwide for European comms brief

Global money transfer firm Western Union has handed APCO Worldwide its retained European comms...; mso-bidi-language:#0400;} The agency will serve as Western Union's communication agency ... Heng, vice president of corporate affairs for Western Union in Europe, the Middle East, Africa and Asia-Pacific, said: Corporate communications is one of Western Union's key priorities, and we will continue ...

CitySavvy in Dutch union with financial agency Investor Voice

CitySavvy is to merge with Dutch financial comms age­ncy Investor Voice.

Norwich Union set to change website address

Norwich Union, the UK's biggest insurer, is set to change its customer website address to Aviva

The Brand Union wins global financial account

LONDON - The Brand Union has won the task of providing new branding for the enlarged Bank..., for the project, which will be serviced globally, with delivery from both The Brand Union 's London and New York offices. The Brand Union already had an existing relationship with Bank of America and created its original identity in 1998. Crispin Jameson, worldwide chief strategy officer at The Brand Union and WPP ...

Norwich Union marketing director explains name change in video blog

LONDON - Norwich Union, soon to be Aviva, is launching its first ever video blog, starring its...the companies re-brand from Norwich Union to Aviva from 1 June. Readers of Insurance Times will be able to watch Kitson's blog in which he will talk about his journey managing the name change from Norwich Union ... the Insurance Times website. Norwich Union is currently running a major above-the-line marketing campaign ...

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

advertising campaign on Boxing Day to communicate that the UK's largest insurance company, Norwich Union...the final phase of the company's move to a worldwide brand. Norwich Union will change its name in June 2009. Amanda Mackenzie, chief marketing officer at Aviva says: We are very proud that Norwich Union started ...

Digital & Direct brief: Norwich Union to launch campaign

Norwich Union is launching a direct marketing campaign, devised by TDA, to promote improvements

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