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Digital: Waitrose hands web task to Grand Union

Waitrose has appointed Grand Union as its lead digital agency as it ramps up its digital strategy

Hotline: Grand Union appointed by Waitrose

Grand Union has been appointed as the lead digital agency for Waitrose following a competitive

Waitrose hires Grand Union to digital account

LONDON - Waitrose has appointed Grand Union as its lead digital agency as it looks to ramp up its...Rob Collins, director of e-commerce at Waitrose, said: Grand Union showed a deep understanding of the needs of the business, and the Waitrose e-commerce strategy. They offered an innovative digital strategy heavily geared towards delivering on our key business objectives and developing our business online ...

Readers' Union appoints Response One for media planning

LONDON - Book club Readers' Union has hired Response One to handle its media planning and buying...Readers Union , which incorporates Gardeners Book Society and Photographers Book Club, said ... , will mastermind a centralised approach to Readers Union s direct mailing, insert and display ad campaigns ... Readers Union to capitalise on improved frequency and purchasing efficiencies by centralising its ...

Grand Union signs Dowgierd for Boots

Grand Union has hired Philip Dowgierd, the strategy director at Greenroom Digital, to run its Boots...Dowgierd joins as a group director, and reports to Grand Union's founder Matt Nicholls. He ... . Grand Union is also looking at redeveloping the boots.com website in order to bring it into the Web 2 ... Union was appointed by the high-street retailer in October 2006 to develop a digital strategy. Boots ...

Boots.com appoints Grand Union to develop online strategy

with the appointment of Grand Union to develop the digital strategy for Boots.com..... Grand Union will work closely with the Boots team to help to refine and optimise the brand's ongoing ... .com, said: "Having worked with Grand Union on our growth strategy for the past few months, I'm sure ...

Retail news brief: Logo Norwich store

Logo, the fashion retailer, has opened a 3500ft2 store in Norwich's Chapelfield mall, its first

The World: Hong Kong - M&C Saatchi nets $8m project for Union Square

M&C Saatchi has been awarded a two-year, $8 million project to entice shoppers to the city's Union...The agency was chosen from a shortlist of four that included Bates, DDB and Leo Burnett. The project will consist of a combination of trade and consumer marketing that will gather momentum leading up to the Union Square opening in 2008. M&C Saatchi has also been briefed to convince department stores ...

Retail news brief: Western Union opens site

Western Union, the global money transfer service, has opened its 200,000th site. It claims to have

PROFILE: Field marketer - Helen Lo, Head of food and marketing, National Farmers Union

Union Jack on British farm products could cause a backlash. People are not going to buy British just ... of food and marketing, National Farmers Union ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.