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Reputation Survey: The European Union - Debt woes leave EU image in the red

The eurozone crisis has delivered a battering to the reputation of the European Union, according to the latest PRWeek/OnePoll survey. A massive 98 per cent of those surveyed said the financial crisis had been damaging to the global reputation of Europe. The research comes as the debt crisis in countries ...

Grand Union sets up Hubbub branded content venture

Grand Union is launching a branded content business named Hubbub and has hired Anna Watkins, a...Wednesdays. Rob Forshaw, a partner at Grand Union, said the decision to launch Hubbub reflected ... . Britvic, a Grand Union client, is a strong supporter of branded content. MindShare produced a series ... ," Hubbub plans to recruit a number of staff in the coming months. Forshaw added that Grand Union's decision ...

HomeChoice holds below-the-line pitch after parting from Grand Union

below-the-line account after parting from the incumbent agency, Grand Union....Grand Union has declined to repitch and the review will be handled by the AAR. Though neither ... its above-the-line account, also held by Grand Union, to Mother. Mother's first campaign is expected to launch later this year. Grand Union worked on the account from 2003. After winning the business, Matt ...

Union unveils pounds £10m 'IF' ad campaign

LONDON - The Halifax is launching a pounds £10m campaign through the Union to promote IF', its new...The Halifax is launching a pounds £10m campaign through the Union to promote ’IF’, its new phone and internet bank. The campaign will highlight Intelligent Finance’s competitive rates and attempt to gain ... , the creative director at the Union, said: ’Financial services is a tricky creative area, but we feel the work ...

Pres.co in pounds 27m Foresight union

Pres.co, the digital communications agency majority-owned by Primecom, has merged with new media outfit Foresight in a deal which the companies claim will create the UK s largest new media agency by revenue.

Union forms OnlyU direct arm to work on Greenfield brief

The Union has set up a direct marketing agency to work on the launch of Greenfield, the new...The Union has set up a direct marketing agency to work on the launch of Greenfield, the new internet and telephone bank which the Halifax plans to launch in the spring. The Union won ... Greenfield together with the support of The Union is a fantastic way to start the business. I am looking ...

MSF union uses brand to sell finance service

The Manufacturing, Science and Finance Union (MSF), the UK s largest white-collar trade union...The Manufacturing, Science and Finance Union (MSF), the UK s largest white-collar trade union, is launching a scheme to sell its members a range of branded financial services and consumer goods ... unions and we have to add value to people s lifestyles. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.