Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
the fruits of the union. Make-or-break relationships These relationships come in varying formats ...
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M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...
Marks & Spencer feels Twitter heat as Valentine's Day £20 Dine-in deal runs out
14 Feb 2012 | by Gemma Charles
. @LawaLaura If ur thinking about goin 2 @marksandspencer for their 20 meal deal in the #norwich branch DONT ...
Jordan promotes Snickers in Twitter prank
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
problems can only be properly solved by true fiscal union!!! #comonguys", and "Large scale quantitative ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
, there is no farmers' union for combine harvester drivers, there is no Worshipful Society of People Who Know How ...
Top five green initiatives in marketing in 2009
15 Dec 2009 | by Nicola Clark
French utilities company EDF Energy used a green Union Jack in a marketing campaign, it sparked a ...
Unions put pressure on Kraft to reveal plans for Cadbury amid takeover battle
16 Nov 2009 | by Fiona Ramsay
LONDON - Unite, the union representing Cadbury workers, has written to Kraft to demand more details...According to reports, the union has given Kraft 14 days to respond to the letter, before it would start to lobby hard against the Kraft bid if its responses were not adequate. The union has asked ... providing financial backing to Kraft's bid has also angered unions and MPs. ...
Cadbury reintroduces Wispa Gold with user-generated ad campaign by Fallon
28 Aug 2009 | by Noel Bussey
, Belfast, Plymouth, Brighton and Norwich. The idea follows 2008's social media campaign, also created ...
City Republic: Qataris are back, this time for Cadbury
10 Dec 2007 | by Stephen Foster
times, of course, but just at the moment one of the giants, UBS (the old Union Bank of Switzerland ...
Wrigley's Airwaves extends GSE Ducati Superbike deal
15 Nov 2007 | by Alex Donohue
union player Lewis Moody and the Airwaves Claygate Powerboat team. Wrigley s Airwaves began its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
