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M&M characters test out 'British' costumes in Jubilee ad

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

Consumers and their mobile devices

When we look at inventions that have changed the world we live in, the smartphone has to be up there, alongside the internet. Combine the two, and you have a very powerful union indeed. Smartphone penetration is now above 50% in the UK and tablet numbers are rising, with comScore reporting 72% growth ...

Facebook to broadcast more sport through Perform deal

Thousands of live sports matches and on-demand content will be available to view through an integration with Perform's online sport content platform, LiveSport.TV. This will include coverage from sports including rugby league, rugby union, the European and South American football leagues, world ...

Perform signs three-month exclusive deal with MediaCom

Football (AFL), hockey, darts and rugby union. Graeme Hutcheson, associate director of futures ...

Expedia adds its weight to EU Google anti-trust probe

to the European Union about Google, accusing it of breaking competition laws....that it claims constitute a violation of European Union competition and consumer protection laws. The company ...

Advertising and media industry in youth opportunities push

The Union Twitter UM VCCP WCRS Weapon7 Wunderman ...

Initiative online head Schruers leaves for Essence

Schruers has been at the Interpublic-owned agency for almost seven years. It is understood that Anna Watkins, who joined the agency as managing director from Fullsix-owned shop Grand Union, will take on a number of his responsibilities. Prior to Initiative, Schruers was digital account director ...

Trading places: this week's people moves

Grand Union , as its managing director. (Campaign) Zenith Media has promoted its strategy ... of head of marketing at Norwich and Peterborough Building Society. (Marketing) Insurance giant ...

Advertising watchdog to investigate Snickers Twitter campaign

by true fiscal union!!! #comonguys", and "Large scale quantitative easing in 2012 could distort liquidity ...

House of Fraser targets students through social media

The department store is to promote itself as an online shopping destination for students. It has partnered with the National Union of Students' (NUS) Extra Card, to launch a vouchering app on the House of Fraser Facebook page. The app, created by We Are Social, enables students who "like ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.